11xAI, a startup that builds AI bots for process automation, aka automating end-to-end workflows, just raised a fresh $24 million Series A led by Benchmark. It also one of the growing crowd of AI startups relocating its headquarters to San Francisco, Hasan Sukkar, the company’s founder and CEO, told us. It was founded in London.
The Series A comes about a year after 11xAI raised a $2 million seed round led by Project A Ventures. Founded in 2022, the company calls its AI agents “automated digital workers” and like others in this field, its pitch is that its software can handle repetitive tasks, allowing human employees to focus on more strategic work.
The company focuses on go-to-market teams, like sales, marketing, and revenue operations. It started out with Alice, an AI sales representative, and has now launched Jordan, which serves as an AI phone representative. “He sounds like a real human. He can have conversations up to 30 minutes in real-time in a way that’s really intelligent,” Sukkar said.
He says the company is also approaching $10 million in annual recurring revenue and says it counts companies like Brex, Datastax, and Otter as customers, according to its website.
“Thinking ahead, there will be two additional digital workers that we are launching in the coming months,” Sukkar continued. “All of this is part of our plan to build a suit of deeply integrated agents” — or virtual employees, he added, that have names and faces with job categories they are trained on.
The 11xAI digital workers are currently trained on 25 languages, including Swedish, Italian, German, and Hebrew. Sukkar previously told TechCrunch that he was working on a bot named James and one named Bob trained to do talent acquisition and human resources tasks, but Sukkar said the company decided to release Jordan, the phone representative, first.
While Sukkar obviously believes that autonomous agents are the future of the workforce, he also says that such agents are in the very early days of innovation.
