While Jaipur has long been celebrated for its grand wedding trousseaus and exquisite jewelry, the city is now carving a distinct identity in contemporary fashion. Traditionally known for block prints and gota work, Jaipur’s design landscape is evolving with bold creativity, ethical craftsmanship, and sustainable innovation. A new generation of designers is blending age-old textile traditions with modern silhouettes, reshaping the Pink City’s sartorial narrative.
Here’s a curated list of 17 Jaipur-based designers and fashion brands that we absolutely adore — a mix of trailblazers and emerging talents who are transforming how the world sees Indian fashion.
1. IRO IRO – Circular Fashion with a Purpose
Founded by Bhaavya Goenka, IRO IRO is a circular design collective using waste materials to create unisex, functional, and sustainable garments. They also craft ethical home furnishings, making them a feel-good brand with a conscience.
2. Picchika – Hand-Painted Elegance
Urvashi Sethi’s Picchika is known for dreamy hand-painted botanicals and intricate gotta patti work. Loved by Bollywood stars like Alia Bhatt and Kareena Kapoor Khan, their saris and Indo-western ensembles radiate timeless femininity.
3. Karo – Summer-Ready Minimalism
Founded by Kanishk Roy, Karo delivers sleek co-ord sets, casual shirts, and relaxed silhouettes for both men and women. Ideal for desert summers, the label embraces a minimalist aesthetic with effortless charm.
4. Khajoor Studio – Artisanal Spirit
Launched by Muskan Soni in 2021, Khajoor Studio features block-printed dresses and co-ords infused with hand-knits and artwork. The label champions Jaipur’s artisans through wearable art.
5. Pana Mina – Slow Fashion from Stepwells
Founded by Dhananjay Sharma and Eleanor Swanstrom, Pana Mina draws inspiration from Jaipur’s heritage sites. Their earthy silhouettes, wooden buttons, and textured natural fabrics reflect mindful luxury.
6. Punit Balana – Celebrity-Approved Couture
From bridal lehengas to fusion outfits, Punit Balana’s collections are a favorite among celebrities like Sara Ali Khan and Sobhita Dhulipala. The label offers festive fashion with rich Indian detailing for both men and women.
7. Studio Kassa – Design Meets Art
Arushi and Arpan’s Studio Kassa is a multidisciplinary powerhouse offering fashion, accessories, and even furniture. It celebrates Jaipur’s diverse craft heritage through modern, conscious design.
8. The PDKF Store – Royal Roots, Modern Appeal
An initiative by Princess Diya Kumari and Princess Gauravi Kumari, the PDKF Store brings playful yet sophisticated Jaipur fashion. From embroidered tees to block-printed resort wear, it’s heritage reimagined.
9. HeenaAgrima – Naturally Dyed Dreams
Friends Heena and Agrima launched HeenaAgrima to honor traditional dyeing techniques and natural fabrics. Their collections feature breezy dresses, denim jackets, and stylish co-ords, crafted sustainably with flair.
10. Gulaal – Holi-Inspired Fashion
Inspired by the colors of Holi, Gulaal delivers expressive, comfortable outfits. Endorsed by Kriti Sanon and Soha Ali Khan, their clothing reflects a perfect blend of tradition and wearability for both men and women.
11. House of Mae – Custom, Conscious Creations
Founded by Megha Sharma and Neelesh Kumar, House of Mae specializes in made-to-order apparel using custom prints. From skirts to co-ords, their garments reflect a zero-waste, eco-luxe philosophy.
12. The Loom Art – Love for the Handloom
Aarushi Kilawat’s The Loom Art breathes life into Indian handlooms with soulful suits, jackets, and dresses. The label emphasizes slow fashion through timeless textiles and intricate craftsmanship.
13. Earthy Living – Heritage Meets Home
Founded by Saachi Thahryamal, Earthy Living offers hand-painted crockery, home textiles, and adorable pajamas. Their charming collections celebrate Jaipur’s legacy with modern aesthetics.
14. Injiri – Textile Revival
Since 2009, Chinar Farooqui’s Injiri has been preserving traditional Indian weaving techniques. Known for saris, dresses, and decor items, their commitment to storytelling through fabric is unmatched.
15. RIAS JAIPUR – Tradition with a Twist
Co-founded by Arshia and Avishek, RIAS JAIPUR celebrates Dabu and Bagru printing with a modern touch. Their playful designs, creative textures, and eco-friendly processes make them a must-watch.
Jaipur: A City Where Fashion Meets Heritage
From block prints and bandhani to conscious couture and contemporary silhouettes, Jaipur’s fashion scene is undergoing a creative revolution. These 17 labels are not just designing clothes — they’re weaving stories, reviving traditions, and empowering artisans.
Whether you’re shopping for bridal wear, sustainable fashion, or summer-ready pieces, Jaipur is now a global fashion destination with an unmistakable Indian soul.
