Funds will be used to expand product offerings, increase brand visibility, and establish a presence
in offline markets
● Conscious Chemist is a science-driven beauty brand, focused on evidence-based solutions and
Made Safe® certified non-toxic formulations
● Inflection Point Ventures (IPV) has so far invested over INR 650 Cr across 200+ deals
23 rd November 2023, Gurugram: Beauty brand Conscious Chemist has raised an undisclosed
amount from Inflection Point Ventures. Funds will primarily be directed towards expanding
product categories, strengthening brand presence through marketing, and establishing offline
retail locations/stores.
Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist is a science-backed
beauty brand with a mission to debunk chemical fears through evidence-based solutions. The
company has a portfolio of 29 products that are performance oriented & Made Safe® certified.
The brand prioritizes transparency regarding ingredients and focuses on clinically proven
activities to deliver real results in skincare.Co-Founder Prakher Mathur, COO, Conscious
Chemist has an expertise in content marketing & sales from his previous experience at
PropTiger & Schindler. Together, they are driving the brand’s mission with their complementary
skills.
Ivy Chin, Partner, Inflection Point Ventures, says, “In the last 3 – 5 years, there has been a clear
change in the consumer behaviour wrt to beauty and skincare. Emergence of influencers and
celebrities sharing their beauty regimen has only propelled the narrative around clean and
sustainable beauty products and rightfully so. Legacy and new age brands entering this segment
will only help grow this market faster and we believe that Conscious Chemist has carved out the
right niche with its purpose driven philosophy of building the brand. At IPV, it has always been
important to back businesses that are not only building profitable growth trajectory but also
conscious about the planet.”
Conscious Chemist operates at a significant scale, selling over 25,000 units each month across
India. Their products are not only available to a wide customer base nationwide but also
through prominent retail chains such as Health & Glow and Shoppers Stop.
Their key strengths and USPs encompass a range of factors. They offer innovative, problem-
specific skincare solutions for issues like sun damage, acne, aging, and hyperpigmentation.
Their products are designed with clinical actives, making them suitable for skincare beginners.
The brand’s portfolio is strongly focused on delivering results, and they prioritize raising
awareness about the benefits of science-backed products and educating consumers about
ingredients. In a market increasingly valuing honesty and transparency, Conscious Chemist
stands out by providing informed choices to consumers who seek effective, trustworthy
products.
Robin Gupta, CEO & Co-Founder, Conscious Chemist, says,” Needs & choices of Indian
consumers have evolved significantly over the last 5 years. Now consumers are looking for
more specific and evidence led solutions tailored to their concerns. We have remained
consistent on our product & brand philosophy of delivering science & evidence backed skincare
for all genders. We have grown close to 110% yoy. This partnership with IPV will allow us to
execute our business plan and grow more than 50% qoq at healthy EBITDA levels. The capital
acquired will help us to amplify our brand voice. We will double down on our digital footprint
with deeper penetration into online marketplaces while optimising our offline channels”.
India’s Beauty & Personal Care Market is estimated to be USD 25.96 Bn in 2023 and is expected
to reach USD 35.21 Bn by 2028, growing at a CAGR of 6.286%.
Conscious Chemist has achieved notable milestones, with a customer base of 350,000
demonstrating strong customer retention and product loyalty. They have also built an
impressive presence on Instagram, amassing a following of 61,000 followers, further solidifying
their brand’s reach and influence.
About Conscious Chemist
Conscious Chemist is a science backed beauty brand with 29 products in its portfolio. It aims to
democratize personal care by countering fear of chemicals with evidence & real science.
Conscious Chemist builds concern-oriented products which are Made Safe® certified &
nontoxic.
About Inflection Point Ventures & Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 9600 CXOs, HNIs, and
Professionals to together invest in startups. The firm supports new-age entrepreneurs by
providing them with monetary & experiential capital and connecting them with a diverse group
of investors. IPV has announced the launch of a $50 million CAT 2 AIF, Physis Capital, to invest
in pre-Series A to Series B growth-stage start-ups.
