Fertility-tech startup Luma Fertility has secured $4 million in seed funding, led by Peak XV’s Surge, with backing from prominent investors including Ameera Shah (Metropolis Healthcare) and Vijay Taparia (B2V Ventures).
The fresh capital will fuel Luma’s expansion across Mumbai and help the company scale operations into new Indian cities over the next two years.
Founded by Neha K. Motwani, Luma Fertility offers comprehensive, tech-enabled fertility solutions, including IVF, egg and embryo freezing, fertility assessments, and pre-conception care. Motwani is a seasoned entrepreneur, previously known for founding Fitternity, a fitness marketplace acquired by Cult.fit (formerly Cure.fit) in 2021.
Luma has already launched a 6,000 sq ft flagship clinic in Bandra, Mumbai, combining cutting-edge medical technology with a patient-first design. The clinic provides holistic services such as nutrition counseling, IV therapy, acupuncture, and even at-home semen testing, aiming to make fertility care more personalized and accessible.
One of Luma’s standout features is its IVF companion app, designed to support patients throughout their fertility journey. The app includes real-time progress tracking, lab reports, and LumaAI—an intelligent assistant offering 24/7 guidance on cycle updates and medication schedules.
With India’s fertility rate dropping below the replacement level (from 2.1 to 1.9) and IVF cycles expected to surge from 320,000 in 2024 to 550,000 by 2028, the demand for modern fertility care is rising rapidly.
Looking ahead, Luma Fertility also plans to deepen its offerings in egg and embryo freezing, targeting urban millennials and Gen Z professionals who are choosing to delay parenthood.
With its tech-first approach, transparency-driven policies, and a dedicated care team for every patient, Luma Fertility is poised to redefine the future of reproductive healthcare in India.
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