India’s D2C and athleisure boom shows no signs of slowing down. After reports of Cava Athleisure preparing a fresh funding round, another women-focused activewear brand is now stepping into the spotlight.
BlissClub has initiated discussions to raise a new funding round of up to $25 million, according to sources familiar with the matter. The fundraising push comes at a crucial moment for the Bengaluru-based brand, which has crossed Rs 250 crore in annualised revenue run rate (ARR).
Sources said that Minu Margeret, founder and CEO of BlissClub, has been actively meeting potential investors over the past few weeks. At the same time, individuals associated with the company are engaging with venture capital firms to stitch together what could be the brand’s largest funding round since 2022.
Strong Revenue Momentum
Crossing the Rs 250 crore ARR milestone marks a significant leap for BlissClub, especially considering its recent financial trajectory. The brand closed FY25 with revenue of Rs 135 crore, while narrowing its losses to Rs 20 crore, a sharp improvement from Rs 92 crore revenue and Rs 44 crore loss in FY24.
The improved financial performance underscores growing demand for women-centric athleisure wear and signals stronger operating leverage as the company scales.
Funding History and Investors
BlissClub has raised over $20 million in funding to date. Its cap table includes prominent investors such as Elevation Capital and Eight Roads Ventures, among others.
If closed, the upcoming round would significantly bolster BlissClub’s balance sheet and provide fresh capital to accelerate growth across channels.
Offline Expansion in Focus
According to sources, a sizeable portion of the new capital is expected to be deployed toward expanding BlissClub’s offline retail presence, as the brand looks to complement its digital-first strategy with physical stores.
The move would place BlissClub in more direct competition with players such as Cult.fit, Boldfit, and Cava Athleisure in India’s increasingly crowded athleisure market.
The Bigger Picture
The latest fundraise talks highlight continued investor interest in D2C brands with improving unit economics, particularly in categories like fashion and activewear where repeat demand and brand loyalty play a critical role.
As BlissClub pushes toward scale, profitability, and offline expansion, its ability to balance growth with cost discipline will be closely watched by investors and industry peers alike.
