Martech startup Fibr AI has raised USD 5.7 million in a seed funding round led by Accel, with participation from WillowTree Ventures and MVP Ventures. Several operators from Fortune 100 companies also joined the round as angel investors.
With this investment, the company’s total funding has reached USD 7.5 million. This includes a USD 1.8 million pre-seed round raised in 2024, which was also led by Accel.
The fresh funds will be used to strengthen its product offerings and to expand adoption among enterprise customers in global markets.
Founded by Ankur Goyal and Pritam Roy, Fibr AI is developing an agentic web experience platform aimed at making websites more responsive to visitor behavior in real time. The platform is designed to adapt website content and structure based on context, serving both human users and AI-generated traffic.
The startup embeds autonomous agents into individual web pages, allowing ongoing optimisation and personalisation without the use of traditional A/B testing or manual processes. According to Fibr AI, this approach enables websites to dynamically adjust experiences based on factors such as audience type, traffic source, and user intent.
Fibr AI reports that its enterprise customers have seen lower customer acquisition costs and improved engagement metrics. The startup currently works with large organisations across sectors including banking, financial services, telecommunications, and healthcare.
