Shark Tank India has transformed India’s startup ecosystem by giving emerging entrepreneurs national visibility and access to strategic investors. While hundreds of startups pitched their ideas, only a few turned their television exposure into massive brand growth and high valuations.
Here’s a detailed look at the Top 10 Most Successful Shark Tank India Deals and how they are performing today.
1. Snitch – India’s Fastest Growing D2C Fashion Brand
One of the biggest breakout success stories from the show is Snitch. The Bengaluru-based men’s fashion startup gained massive popularity after appearing on Shark Tank India.
After its appearance, the company raised ₹340 crore in Series B funding, pushing its valuation beyond ₹2,500 crore, making it one of the highest valued brands linked to the show. The brand is also projected to cross ₹500 crore in annual revenue, reflecting explosive growth in India’s fast-fashion segment.
2. Culture Circle – Sneaker & Streetwear Marketplace
Culture Circle secured a deal of ₹3 crore for 3% equity on the show. The company saw rapid growth post funding and is now projected to reach nearly ₹34 crore in revenue.
The brand is aggressively expanding and is being considered a strong contender in India’s growing sneaker resale market.
3. Skippi Ice Pops – First All-Sharks Deal Success
Skippi Ice Pops created history by becoming the first startup to receive funding from all sharks.
The company’s monthly revenue reportedly jumped from ₹4-5 lakh to around ₹70 lakh after the show. Skippi also expanded into international markets including Nepal, Kuwait, Hong Kong, and Uganda.
4. Str8bat – Sports Technology Startup
Cricket analytics startup Str8bat leveraged its Shark Tank India appearance to secure additional funding of approximately $3.5 million.
The company is expanding its presence globally and building AI-driven sports performance tools, making it one of India’s fastest-growing sports-tech ventures.
5. NOOE – Premium Lifestyle & Furniture Brand
Luxury lifestyle brand NOOE raised ₹5 crore during its Shark Tank appearance.
Post-show, the company scaled rapidly and expanded across premium home décor and furniture categories, positioning itself strongly in the high-end consumer segment.
6. The Sass Bar – Viral Dessert Soap Brand
Handcrafted soap startup The Sass Bar secured ₹50 lakh for 35% equity.
The brand experienced strong growth post-show, with monthly sales rising from around ₹6 lakh to nearly ₹10-20 lakh due to viral marketing and strong D2C positioning.
7. Auli Lifestyle – Ayurvedic Skincare Growth Story
Natural beauty brand Auli Lifestyle received ₹75 lakh investment for 15% equity.
The company significantly expanded its retail and online distribution channels after the show, with sales reportedly tripling within a short period.
8. IN A CAN – Innovative Beverage Startup
Healthy beverage brand IN A CAN secured ₹1 crore for 10% equity, valuing it at ₹10 crore.
Since appearing on Shark Tank India, the brand has expanded product lines and distribution, benefiting from the increasing demand for ready-to-drink healthy beverages.
9. Booz Scooters – Electric Mobility Startup
EV startup Booz Scooters received ₹50 lakh investment for 25% equity, valuing the company at ₹2 crore.
The startup expanded its urban fleet and strengthened operations as India’s electric mobility market continues to grow rapidly.
10. Let’s Try – Snack Brand Delivering Massive Investor Returns
Snack company Let’s Try became one of the most profitable Shark investments. A modest ₹12 lakh investment reportedly generated nearly ₹40 crore in returns, marking one of the highest ROI stories associated with the show.
Overall Impact of Shark Tank India on Startup Valuations
The show has collectively helped Indian startups raise over ₹1,000 crore in investments across seasons. Studies also suggest that several participating startups have seen valuations increase multiple times after receiving external funding and national brand visibility.
Why Shark Tank India Deals Become Successful
1. Massive Brand Visibility
The show instantly converts unknown startups into household brands.
2. Strategic Mentorship
Entrepreneurs gain access to experienced investors and business networks.
3. Investor Confidence
Television validation helps startups attract venture capital and growth funding.
4. Consumer Trust
Audience exposure significantly boosts customer acquisition and brand credibility.
