As the economy moves towards post-pandemic recovery, customers are tending to choose brands that they trust more than others. It is imperative that the focus of brands, now more than ever, should be on earning the trust of customers through real-world actions instead of just advertisements. This was said by some of India’s prominent marketing gurus participating at Sapience 2020-21, the Annual Management Conclave of the Great Lakes Institute of Management, Gurgaon, held in January 2021.
Great Lakes Institute of Management, Gurgaon
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The key panelists, including Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd.; Sanjay Gupta, Marketing Director – APAC, Uber; and Deepak Ohri, CEO, Lebua Hotels & Resorts, Bangkok, stressed that investing in the welfare of employees, digitization of businesses, and revisiting the pricing of products and services due to the pandemic-induced drop in purchasing power of customers are important to ensure the resilience of brands. Prof. Anirban Chaudhuri, Great Lakes Institute of Management, Gurgaon, moderated the session.