Business

California Walnuts Launches Global Marketing Initiative with Coordinated “Power of 3” Events Across the Globe

Editor Desk
By Editor Desk

The California Walnut Commission announced today the second annual “Power of 3” global marketing campaign, which builds on the successful 2020 campaign. “Power of 3” will launch on March 3rd with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.

The Power of 3:

  1. Launches March, the 3rd month of the year.
  2. Emphasizes the rich essential plant-based omega-3 ALA content of walnuts (2.5 grams/28 grams).
  3. Encourages a handful a day (28 grams) as a simple way to improve overall nutrition.
Pamela Graviet – Senior Marketing Head CWC

This campaign is a fun and engaging way to build on one of California walnuts’ core benefits as the only nut that is a rich source of plant-based omega-3 ALA (2.5 grams/28 grams). ALA is an essential nutrient needed by the human body that can only be provided through the diet and has been associated with benefits for heart health, brain health and healthy aging. A 28 grams serving of walnuts provides plant-based protein (4 grams), fiber (2 grams) and is good source of magnesium. Walnuts are also a good source of vitamin B6 (0.2 mg/28 grams) and an excellent source of copper (0.45 mg/28 grams) and manganese (0.1 mg/28 grams) all of which contribute to the normal functioning of the immune system.