Taneira, the handcrafted and hand-woven textile brand from the house of Tata is celebrating its fourth year anniversary. In a short span of time, the brand has made a significant mark in the ethnic-wear category and received enduring support from customers across the country. Taneira has continuously strived to address the evolving needs of progressive Indian women. The business commenced with the launch of sarees and expanded to festive & bridal lehengas, dress materials, ready-to-wear blouses, stoles, dupattas and the ready-to-wear segment in a short span.
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Taneira celebrates the best of India under one roof with diverse textiles and craftsmanship from over 65 regions across the country
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The youngest brand from Titan Company Ltd. started with pilot activities and has grown to successfully operate 14 stores nationally. With stores across the prominent metro cities – Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai, the brand aims to bring the best of India under one roof with diverse textiles and craftsmanship from over 65 regions across the country. Taneira is also one of the few textile brands commissioned by the Government of India to exclusively work on Khadi. So far, the brand has served its discerning customers with over 98,000 fine handcrafted & handwoven sarees which encapsulates the majority of over 1.35 lacs womens ethnic-wear products sold.
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Taneiras flagship store at Turner road, Bandra, Mumbai
Since inception, Taneira has been working with an extensive network of weavers, aggregators, Co-operative societies, NGOs and designers to create differentiated products for the customers. In four years, the brand has grown from working with 35 vendors to a big community of over 330 vendors from across the country with 4 to 10 weavers each. The brand has adopted a couple of clusters in certain key weaving regions of the country. While w