Milk Magic is a dairy products brand by Jayshri Gayatri Food Products (JGFP)
JGFP is a leading B2B manufacturer & supplier of dairy products in the Indian domestic market and exports to over 20 countries globally
Pandemic imposed lockdown and PM Modi’s ‘Vocal for Local‘ campaign played out for the brand’s foray into the domestic B2C market
Jayshri Gayatri Food Products (JGFP), one of the leading dairy product manufacturers in the Central India, has now forayed into the B2C Indian domestic market with its dairy products brand ‘Milk Magic‘. The company has a strong foothold in the B2B segment of the domestic as well as the export markets over the years.
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Constantly delivering to the high-quality standards of the export markets and an overwhelming acceptance from the global consumers, JGFP saw a huge potential of penetrating in the Indian domestic consumer market with a wide product basket under its brand ‘Milk Magic‘ in the states like Madhya Pradesh, Chhattisgarh, Rajasthan, Orissa and Telangana among others in the first phase.
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Milk Magic Products
The product range includes the fresh and frozen varieties of Paneer, which is one of their most popular product offerings, Butter – salted & unsalted varieties, Pure Ghee variety, assortment of Cheese, Khoya, and Indian sweets such as Gulab Jamun, Rasgulla, Rasmalai and Kaju Katli.
Speaking about the foray in the domestic B2C market, Mr. Kishan Modi, Managing Director, Jayshri Gayatri Food Products (JGFP), expressed, “The household demand for dairy products saw an exponential rise due to the pandemic led lockdown imposed in India. However, due to the supply chain interruptions many national brands were unable to fulfil this heightened B2C demand. We saw this as a huge opportunity to penetrate our dairy products range in the B2C domestic market as the consumer was now open to try out local/regional brands that were easily accessible to the