Drunken Monkey Expands During the Pandemic


Drunken Monkey one of the fast-growing smoothie chains of India which delivers the best blended natural-fruit smoothies, smoothie bowls, and juices in over 200 special combinations. It runs on a franchisee model of operation through the country and has signed up over 42+ outlets in the middle of the pandemic making a total of 100+ outlets in 43 cities as of this year – 2020. Founded by Samrat Reddy, the brand has 81 operational outlets and rest in fit-out which will launch by 2021. The upcoming outlets will be present in New Delhi, Noida, Mangalore, Mysore, Bhubaneswar, Bhilai, Raipur, Thrissur, Calicut, Salem, Perinthalmana, Thiruvanamalai, Karur, Kadappa, and more cities.

Like all the industries, the pandemic had hit Drunken Monkey initially with a dip in sales by 80%. During this phase, the brand helped its franchise partners to transition to a lower-cost profitable model to sustain the effects of COVID-19. The consistent rise in the demand for fresh healthy products led to a sales growth MOM and now have achieved 85% of last year’s sales as of November 2020. The brand is now concentrating on expanding not only in India but to also cover overseas. Having spread their mantra of staying Naturally High across the country with 100+ operational outlets by end of 2020 in 43 cities, and it aspires to launch smoothie bars across 5 countries.

Samrat Reddy, Founder and Managing Director, Drunken Monkey

According to Samrat Reddy, Founder and Managing Director at Drunken Monkey, “I am glad that the resilience in the brand has helped us to expand even during the global pandemic. COVID-19 has acted as a catalyst to boost the demand for healthy products. The aim is to expand to not just in the metros but to the tier ii and iii cities too.”

Date night

Drunken Monkey has grown from strength to strength, expanding the business to achieve its goal to make Drunken Monkey synonymous with smoothies and smoothies synonymous with Drunken Monkey, thus bringing about a “Smoothie Revolution“. Effective utilization of the “first-mover advantage” ensued the brand to be a pioneer in the natural smoothie segment.

During the pandemic, Drunken Monkey has also launched Flying Monkey Foundation. It is a foundation that inspires people to embrace life by feeling beautiful, young, and full of energy. Samrat Reddy who is a fitness and sports enthusiast believes indulging in SPORTS is a simple, and fundamental way of reconnecting with the authentic inner self by naturally engaging the body and mind in unison. Flying Monkey calls it living Naturally High as there is no greater thrill than being high on life itself! Through engagement in sports, Flying Monkey Foundation aspires to build happier and healthier communities leading to more complete and content human-beings.

Drunken Monkey is present across India in cities like Hyderabad, Chennai, Bangalore, Mumbai, Pune, Kolkata, Nagpur, Ahmedabad, Surat, Kochi, Trivandrum, Vizag, Vijayawada, Pondicherry, Guwahati, Jabalpur, Nellore, Madurai, Trichy, Rajahmundry, Vellore, Tirupati, Coimbatore, Guntur, Nizamabad, Warangal, Palakkad, Kakinada, Indore. www.thedrunkenmonkey.in.


Recent Articles

Vanta Goes From Low-Profile Startup To $500 Million Valuation With $50 Million Sequoia Series A

Christina Cacioppo says she enjoyed the looks on investors’ faces when she opened the books on her software startup, Vanta.

Edtech startup Teachmint raises over $16 Mn in Series A round led by Learn Capital

Edtech startup Teachmint has raised Rs 122.8 crore or $16.5 million in its Series A round from new and existing investors. This...

Riot Games and Konvoy Ventures back games publisher Carry1st in $6M Series A

Africa is the last frontier for basically anything. Mobile gaming is no exception. For a continent that is home to more than 1 billion...

Paytm to set up Oxygen Plants for long-term sustainable supply across India

Raised Rs 10 crore worth donations, matches the contribution taking the total to Rs 20 crore- Aims to set oxygen plants in...

Fintech Startup, Nivesh Bags Rs. 12 Crore Funding From IAN Fund

Fintech startup Nivesh announced that it has raised $1.6 million in a pre-Series A round from IAN Fund. Other co-investors, including angel...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox