Felicity Games Secures $3M Funding Led by 3one4 Capital

Pratima Gaikwad

Mobile game publisher Felicity Games has raised $3 million (about Rs 25.8 crore) in a seed funding round led by 3one4 Capital along with participation from international investors such as T-Accelerate Capital, MIXI Global Investments and its  existing investors DeVC and Visceral Capital.

The Bengaluru based company had previously raised $700K in a pre-seed funding round from its existing investors back in December 2023.

The proceeds will be utilized  to expand its publishing infrastructure and deepen its relationships with Indian game studios, Felicity Games said in a press release.

Founded in 2023 by Anurag Choudhary, Felicity Games is an India-based mobile game publisher focused on building global gaming successes. By combining data-driven game development with cutting-edge publishing infrastructure, Felicity helps studios launch, optimize, and scale their games worldwide.

Felicity Games aims  to bridge the gap in the mobile gaming ecosystem, providing studios with the technology, insights, and comprehensive support needed to compete and succeed on a global scale. The startup is committed to scaling its successful titles and  testing additional games by the end of 2025.

Felicity aims to empower global game publishing by tapping into India’s burgeoning game development ecosystem. Specializing in hybrid-casual games publishing, the company combines data-driven insights with a strong execution model to deliver high-performing mobile games to audiences worldwide.

Felicity claims that it has  surpassed $1 million in annual recurring revenue (ARR) and crossed 1 million downloads across its top-performing titles, Seek & Find and Nova Solitaire. The company closed  February with over $100K in gross revenue, marking a 4X scale-up from November 2024.

It primarily competes with the global notable players in this space such as Voodoo, Homa, Rollic, Supercent, amongst others.

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Pratima Gaikwad is a seasoned brand consultant and an IIM alumna with over 7 years of experience in brand building, product launches, and driving business growth. As the co-founder of GreyGiant, she specializes in developing strategic marketing solutions that foster revenue growth, business expansion, and market leadership across diverse industries. Pratima's expertise empowers businesses to create lasting, impactful brands that stand out and thrive in a competitive landscape.
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