To help make health a habit, health and nutrition startup Habbit, today announced its consumer debut with a range of nutritious and tasty products that enable consumers to lead healthier lives and prevent lifestyle diseases without making alterations to their behaviour.
All conversations around health focus on fitness goals and restrictive diet plans. Leading a healthy life is projected as complicated and overwhelming, making it inaccessible to a wider community of people. This is further confirmed by Indians in a recent survey conducted by Habbit with nearly 2500 urban adults. A majority of Indians – 71 percent, feel that their health is worse off today than pre-COVID-19 due to broken eating and fitness habits. They cite a lack of time, poor taste of healthy products, and confusing technical details of healthy products exaggerated by the inability to make a choice among the various options as their biggest obstacles to better health.
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Habbit is making everyday nutrition simple, enjoyable and rewarding. Habbit’s goal is to be the brand of choice for a community of people aspiring to lead healthier lives. New products launched today are designed to integrate seamlessly into modern lifestyles rather than a supplement or optional add-on to it, starting with the easiest first step – daily nutrition. Habbit’s products do not require a behavioral change to get started with and their fresh design and packaging with no technical jargon makes them approachable, even for the unitatited. Habbit’s products are delicious and directly address the needs of the majority for healthy but tasty products. Poor taste of healthy products has inhibited the majority from including them in their daily life.
Habbit is launching a portfolio of products today that includes proteins, ice creams and a super shake for the entire family.
Habbit’s range of proteins include 2 whey protein options – Apex and Active and a 100% plant based protein, Habbit Green. The entire value chain is organic and absolutely free of chemicals, making these the cleanest proteins available in the market. Proteins are the most important macronutrient for the human body. On average, there is a deficit of 25gm protein per day in every Indian. Protein products in particular are currently positioned for the fitness focused individuals, which is only a small subset of the overall market. Their packaging in large jars further make them intimidating by being too technical and functional. Habbit is making this category more accessible and enjoyable by offering proteins in easy-to-use, single serve sachets in 7 delicious flavours.
Habbit Wise Creams are the lowest calorie ice creams in the world. Every serving has less than 50 calories, which is less than half