Healthtech startup Healthify (formerly HealthifyMe) has partnered foodtech major Swiggy for delivery of meals and is looking to double down on its enterprise vertical.
As part of the partnership, users will be able to order diet-aligned meals, recommended by Healthify’s AI coach Ria, from Swiggy. The customers will be able to order the meals within the Healthify app itself.
“With Ria’s smart dietary recommendations, users can effortlessly order aligned meals through the Healthify app, simplifying sticking to a healthy diet,” the startup said in a statement.
This feature will be rolled out for Healthify Smart subscribers beginning December 15.
The partnership is commercial in nature, Healthify’s cofounder and chief executive officer (CEO) Tushar Vashisht said while speaking at the firm’s annual event ‘Ignite’ in Bengaluru. However, the startup didn’t disclose whether or not the offering is based on a revenue sharing model.
“Our advancements in AI-powered photo-tracking with Snap and our strategic partnership with India’s top food delivery app, Swiggy, represent significant milestones in making healthy living accessible and actionable,” Vashisht added.
At the same event, the startup also announced the launch of an AI-powered health platform Coach Co-Pilot to help users analyse and address their dietary, fitness, stress, and sleep patterns. The platform offers plans in accordance with each user’s specific needs.
Healthify users will also be able to have conversations with AI coach Ria. The AI offering, in collaboration with Healthify’s other human coaches, will help users track nutrition through a picture of the food.
On the scale of the company’s B2B vertical, Healthify said it already works with a number of companies, including AWS and HCL, and plans to forge ties with more enterprises. As part of its B2B play, the startup plans to double down on its corporate wellness programmes and apps to further deepen its presence in the enterprise sector.
Healthify recorded a 10% decline in loss to INR 42 Cr in FY23 from INR 157 Cr in FY22. During the same period, total revenue from operations surged to a record INR 228 Cr from INR 185.25 Cr in FY22.
Vashisht said the startup is on track to achieve a ‘humble’ double-digit revenue growth in FY24.
Founded in 2012 by Vashisht, Healthify leverages AI to deliver measurable results on eating habits, fitness and weight by tracking lifestyle and providing access to coaches, among other benefits.
Catering to more than 40 Mn users across more than 300 cities, the startup has so far raised a total funding of $130 Mn from the likes of Khosla Ventures, Leapfrog and others. Among its 40 Mn users, 2.5 Lakh are paid users and the platform hosts more than 1,000 coaches.
