Barcode Entertainment’s team of 150 influencer marketing specialists use their intelligent in-house platform to contact and collaborate with more than 10 lakh influencers across the country.
India is one of the world’s worst-hit countries in the coronavirus pandemic. With reports of the new variant triggering the global alarm, the country is now gearing up to combat the looming third wave of COVID-19. However, in spite of this sudden downfall, the digital sector has revealed itself as a winner.
At this time, especially small businesses and startups have had to carefully redesign their creative strategy. While the entire economy comes to a standstill, marketing startups have the ability to utilize data-driven techniques to cater to impactful digital campaigns and escalate their digital and technological skills.
One such bootstrapped marketing company managed to multiply its revenue by 50 times against all odds. Barcode Entertainment is a technology-driven influencer marketing company, which prides itself in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content, and laser-sharp paid media targeting.
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The rise and impact of influencers have been one of the biggest forces in how the modern online social landscape has evolved in recent times. Influencer marketing spending has become a very big business in the wider area of marketing, rising 55 percent in the last year, with two-thirds of brands now deploying an influencer marketing strategy in some way.
Cracking the code
Barcode has built an in-house platform for brands and media companies to source and engage with influencers for marketing campaigns. Their team of 150 influencer marketing specialists uses this intelligent platform to contact and collaborate with more than 10 lakh macro and micro-influencers across the country.
Barcode connects brands with 25 million potential consumers daily via influencers primarily through “native” sponsored content across major social media platforms including videos and photos, blogs, and podcasts.
“In today’s time, every marketer demands scale and we deliver that with our highly skilled professionals at the right time. We are now India’s fastest-growing and preferred influencer marketing agency who have encouraged simplicity and flexibility to usher into this new world,” says Rahul Khanna, Founder, Barcode Entertainment.
The New York Times recently said that the coronavirus changed the way we use the internet – words that have come true. Our tolerance for screen time has never been higher, and that’s not likely to change. “The creator economy is expanding rapidly as more and more people have turned to content creation as a secondary or primary source of income.
India has more than 20 lakh content creators and they are growing exponentially. We want to support this new creative class by connecting them to the world’s enterprise consumer brands, allowing them to turn their passion into a possibility to earn a living,” adds Rahul.