ICC Champions Trophy 2025: India vs NZ Final Ad Rates Soar 40%

The television advertisement rates for the International Cricket Council (ICC) Champions Trophy 2025 match — to be held on Sunday — surged 40 per cent after India qualified for the finals. 

 This spike in ad rates for television (TV), connected TV (CTV), and digital platforms came after India beat Australia in the semi-finals. 

As always, India’s qualification to the final stages drastically alters all linear equations of demand and pricing, according to Trishul Bhumkar, managing partner, Zenith India, a part of Publicis Media India.

The excitement around the ICC Champions Trophy 2025 has reached new heights, with the highly anticipated final between India and New Zealand driving advertising rates to an all-time high. According to industry reports, ad rates for this high-stakes match have surged by 40%, reflecting the massive audience engagement and commercial interest in one of the biggest cricketing events of the year.

Unprecedented Demand for Ad Slots

The India vs. New Zealand final has generated a record-breaking demand for advertising slots, with broadcasters cashing in on the cricket fever. Major television networks and digital streaming platforms have witnessed an overwhelming response from brands eager to secure premium advertising spots. Industry experts attribute this surge to India’s dominant cricket market and the global appeal of the Champions Trophy.

Factors Driving the 40% Surge in Ad Rates

Several factors have contributed to the steep rise in advertising costs for the final match:

1. Massive Viewership: Cricket remains one of the most-watched sports globally, with India being a major contributor to television ratings. The final is expected to attract millions of viewers, leading to increased ad demand.
2. Prime-Time Telecast: The match will be broadcast during prime hours, maximizing brand visibility and audience reach.
3. Digital Streaming Boom: With the rise of OTT platforms, digital advertising rates have also seen a significant jump, making it a lucrative opportunity for brands.
4. Historic Rivalry: Though not a traditional cricket rivalry, India and New Zealand have had intense encounters in recent ICC tournaments, adding to the excitement.

Brands Compete for Premium Ad Spots

Leading global brands and Indian advertisers have entered bidding wars to secure key advertising slots during the final. Companies from industries like e-commerce, fintech, automobile, and consumer goods are investing heavily to capitalize on the massive viewership. Reports suggest that a 10-second TV ad slot is now priced significantly higher than during the earlier stages of the tournament.

Impact on Sports Marketing and Sponsorship

The surge in ad rates highlights the growing significance of sports marketing in India and worldwide. Cricket tournaments, especially marquee ICC events, continue to be a goldmine for advertisers, reinforcing the sport’s commercial value. Experts believe that this trend will further shape future sponsorship deals and advertising strategies for upcoming global sporting events.