AUTO i CARE served essential services like Ambulances, Doctors, and Police vehicles during pandemic diligently
“Gaadi Bandh, No Fikar!“ is the new campaign featuring veteran actor Sayaji Shinde to help address car breakdowns, finding a car mechanic in 20 mins and assist stranded vehicles anywhere, anytime through the mobile app AUTO i CARE, a leading player in providing 24×7 emergency roadside assistance. You would agree that having a vehicle breakdown has its physical and mental trauma on the owner, with Sayaji Shinde on board, AUTO i CARE aims to augment its position in the on-road assistance services market nationally. The app becomes the first mover in the sector with a brand ambassador stepping in as a face of the brand.
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Gaadi Bandh No Fikar AUTO i CARE hai na campaign launched with Sayaji Shinde
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The big idea of the communication campaign conceptualized by Mumbai based, Empire Media is to draw a parallel between a helpful bhai, called Apna Bhai, who is ready to help you anytime and the app providing consistent performance when it comes to helping stranded vehicles since inception.