Moxie Beauty, a fast-growing D2C haircare brand, has successfully raised Rs 17.3 crore (approximately $2.1 million) in a new funding round led by Fireside Ventures. The round also attracted investment from notable angel investors, including Samir Singh (former Unilever CMO Personal Care, Chair Unilever Asia), Arjun Purkayastha, Suhasini Sampath (founder of Yoga Bar), Navin Parwal, and Sangeet Agrawal (founders of Mokobara).
This latest funding round comes after the Gurugram-based startup secured $669K in its seed round last April, with support from Amplify Partners, OTP Venture Partners, and others.
Founded by Nikita Khanna and Anmol Ahlawat, Moxie Beauty specializes in creating salon-quality hair care products tailored specifically for Indian hair textures. The brand’s product lineup includes essential items like shampoo and conditioner, along with leave-in treatments and styling products designed to combat dryness and frizz.
The newly raised funds will be directed towards product innovation and research, hiring top talent, and expanding distribution channels to reach a broader audience. With this fresh capital, Moxie Beauty is poised to strengthen its presence in the competitive haircare market, offering solutions that cater to the unique needs of Indian consumers.
