organic grooming and wellness brand that is based on authentic and
traditional beauty practices. We take inspiration from ancient home
remedies (gharelu nuskhe), the goodness of nature (Prakriti), and Ayurveda.
Endorsed by influencers like Nandini Bhalla (Editor Cosmopolitan India, Digital Editor LSG Magazine) Karishma Mehta (Founder Humans Of Bombay) and Maanvi Gagroo (PK, No One Killed Jessica, 4 more shots & Best actress TVF), Niharika Konidela, Noel Sean, Aashka Goradia, Sheeba, celebrity fitness expert Shwetambari Shetty, Natasha Suri we have managed to carve a small yet a steady niche for ourselves in the market.
Background of the founders:
I was introduced to entrepreneurship when I started leading the Entrepreneurship cell Initium in my college, Mount Carmel Bangalore where I was pursuing B.A in Psychology, Economics & Sociology. I joined Goldman Sachs in 2010 after my graduation. I quit in 2012, to pursue an MSc. in Organisational Psychiatry & Psychology from King’s College, London.
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My research “How Appraisal affects motivation in India & UK” has been published as a book by Lambert Academic Publishing. After completing my post-graduation, I came back to India and joined
as one of the then leading startups in India called Lookup
as the Country headHR.
It was an early stage start-up when I joined, and having worked closely
with the founding team, I had first hand experience understanding the
dynamics of a start-up.
Pooja is an engineer by qualification but the entrepreneur bug bit
her quite early and her passionate and creative personality did not
lure her for a 9-5 job.
She was previously the Founder of an event management company called CircleTheDate. A self-taught home baker
she loves to innovate with ingredients and come up with new recipes.
This motivated her to study more about forgotten ancient Indian
ingredients and how they can be brought together to make grooming and
wellness products. Her extensive knowledge and thorough understanding of
ingredients enable her to come up with unique creations for
We started BodyCafé in 2017
out of a common passion for natural grooming products. The responses
received from our users were encouraging and
we grew a steady and loyal user base.
We did some more R&D and market surveys, collated the feedback and
expectations of our users and officially launched ourselves as a Pvt.
Ltd. company in 2019.
We were recognized amongst ten women entrepreneurs finding a niche in the organic sector by YourStory. We have also been awarded ‘Inspiring Organic and Wellness Lifestyle Brand (2019)‘ by SWI International Awards.
Additionally, we are very humbled to have made it amongst 5 nature influencers by the very prestigious Hair Magazine.
March 2020 is a time that we certainly will not forget this lifetime.
particular time was like a litmus test for us and going by our previous
pace, it was most likely that we would have crumbled, but agility to
focus on key SKUs, sheer hard work and determination, constant
strategizing, high team spirits and a strong team were reasons enough to
manoeuvre this to an entirely different direction.
We not only increased our revenue mark but also reached a wider audience and strengthened our niche clientele.