Platinum Love Bands – a Fitting Tribute to Growing #StrongerInLove this Valentine’s Day


Last year’s whirlwind of adverse situations saw couples across the world face many obstacles, from distance to the over-familiarity of being together all the time, from financial upheaval to health vulnerabilities, from worrying about the ones they loved to increased responsibilities in every sphere. Every turn brought its own set of anxieties, the uncertainty of going back to work, the challenge of constantly coping with the new normal, all while the threat of the pandemic continued.

But whatever curveballs life threw their way, couples powered through it all, together. This Valentine’s Day, hence, marks a milestone of a different sort as couples look at a future together in a new way and a new light – the newfound strength of their love being an anchor through it all.

A journey like this can only be commemorated with Platinum Love Bands that are intricately crafted in a metal that’s just as rare and precious as their love – a love that’s lifted them from despair and anxiety, offering hope and reassurance instead, and comfort and courage in the darkest nights. It has taught them that no matter what challenges lie ahead, they can face and overcome them when they are together.

Acknowledging the truth of the times we live in, these Platinum Love Bands pay tribute to couples who have grown #StrongerInLove and displayed values of strength, resilience, empathy, and optimism in the face of the crisis.

While the design narrative includes geometric designs, delicate markings, intricate patterns, clean lines, and hints of precious stones and two-toned pieces, the storytelling celebrates the couple’s unique relationship journey. A journey of a love that over this tumultuous time has grown invincible! The collection is available across 1200+ leading jewellery stores in India

Here are a few of our favourite picks and the meaning behind their designs:

Platinum love bands from Platinum Days of Love

Together, there’s nothing that love can’t overcome.

The undulated surfaces on these platinum love bands capture how a love that is rare can overcome hurdles and turn these moments into milestones to be cherished forever.

Platinum love bands from Platinum Days of Love

Crafted intricately in platinum, these love bands include diamond motifs, firmly held in place. Platinum, with its inherent strength and density offers an extremely strong hold on diamonds and gemstones, securing them in firm grip for ages to come. A perfect representation of how love keeps you steady even when the world seems to turn on its head.

Platinum love bands from Platinum Days of Love

The lines in these bejeweled love bands, represent how the two of you, together, can forge a path out of anything towards safe shores.

Platinum love bands from Platinum Days of Love

The cohesive latticework, beautifully placed on both bands represents the harmony you bring to each other’s life, irrespective of the circumstances.

Platinum love bands from Platinum Days of Love

The circular, solitaire motifs shine bright against platinum’s natural white in these love bands. They symbolize how you inspire each other to shine together.

The collection of Platinum Love Bands is available here:

Facebook: @PlatinumDaysOfLove.

Instagram: @platinumdaysoflove.

About Platinum Guild International (Pgi)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program

PGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950‘ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.


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