Its the perfect time of the year to top up your Christmas and New Year celebrations with red, juicy and nutritious Cherries from Chile. The Chilean Cherry Committee of the Chilean Fruit Exporters’ Association (ASOEX), alongside the Chilean Embassy in India and the office of the Chilean Trade Commission – ProChile, has launched the very first generic promotion campaign in India to introduce this delightful fruit to the discerning health-conscious Indian consumers.
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L-R: Mr. Juan Angulo M, Ambassador of Chile in India with Mr. Sumit Saran, In-Country Marketing Representative, Chilean Cherries during the Chilean Cherries launch at an event in New Delhi
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To mark the mega launch, Mr. Juan Angulo M, Ambassador of Chile to India inaugurated a promotion campaign at Foodhall, Chanakyapuri. The retailer had set up an attractive display of Chilean Cherries and reported good sales.
Speaking on the occasion Ambassador Angulo remarked that, “The Chilean cherries are prized for their flavor and superior quality and the country is one of the largest exporters of cherries in the world. The fantastic taste of the juicy, sweet pulp of these cherries are loved by consumers across the world and I am delighted to see them in India.“
Speaking to the media via a video call, Mr. Charif Christian Carvajal M., Director of Marketing Europe and Asia, ASOEX remarked, “The Chilean Cherry Committee of ASOEX is delighted to be promoting for the very first time Chilean Cherries to India. The broad Pacific Ocean and th