Samsung, India’s biggest consumer electronics and smartphones brand partners with udChalo, a top Online Travel portal for Indian Defence Personnel, to launch an exciting Defence Purchase Program for the Indian Armed Forces Personnel. This Program will be made available to all udChalo verified customers who will be redirected from the udChalo website to purchase the product from Samsung.com. With the launch of this program, millions of Armed Forces Personnel in India can buy Samsung smartphones and appliances from the comfort of their home, while also availing exciting offers and discounts.
“As India’s largest consumer electronics company, we are constantly innovating to create new shopper journeys and consumer affordability programs to make Samsung.com the most exciting destination for consumers. Our new employee purchase program will excite millions of defence personnel looking to access the latest technology across product categories,” Akash Saxena, Head B2B business, Samsung India, said.
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Speaking about the partnership with Samsung India, Varun Jain, Co-founder, Director and CEO, udChalo says, “As a homegrown company, we take pride in truly understanding the pulse of the Armed Forces Community and working collaboratively with several brands to bring value products and services to our consumers. Our strategic partnership with Samsung