The Hong Kong-based electronic products manufacturer ‘Secure Connection‘ announced a major expansion for its Honeywell branded product range of ‘Electronic Essentials‘. The company announced today that it would be expanding into multiple new geographies in the consumer markets of South East Asia, South Asia and Middle East Asia. The company is also expanding its product portfolio to cover many new product categories that include:
Air purifiers
Home and personal audio products
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Home Wi-Fi networking products
Structured cabling systems
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The overwhelming response received from consumers for its existing range of products has been a driving factor behind the company’s decision to expand into new product categories and geographies. The company has adopted a rolling thunder approach to launch new product categories across various geographies in a phased manner to drive maximum impact, visibility and demand for these products across consumer segments. Products have already started appearing across retail shelves and on key online e-commerce websites in various key markets as part of this well-orchestrated approach.
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Mr. Mohit Anand, CEO, Secure Connection Limited |
Commenting on this major expansion, Mr. Mohit Anand, CEO, Secure Connection Limited said, “We are thrilled with the response to our range of Honeywell branded ‘Electronic Essentials