Mumbai, July 2025 – In a bold diversification move, matrimonial giant Shaadi.com has unveiled AstroChat, an astrology chat app designed for modern spiritual seekers. Launched in November 2024, AstroChat connects users with astrologers for personalised consultations, horoscope readings, and spiritual guidance—directly from their smartphones.
India’s spiritual-tech market is booming estimated at over $58 billion—with rising demand from millennials and NRIs seeking convenient, digital access to faith-based services . By entering this sector, Shaadi.com is tapping into a high-growth segment that synthesises cultural traditions with digital transformation.
What AstroChat Offers
Secure, on‑app payments: Built-in UPI support caters to India’s micro-transaction culture
Live consultations: Chat or call certified astrologers based on real-time availability.
Horoscope services: Daily, weekly, and monthly charts delivered through the app.
This mobile-first model is well-aligned with how spiritual-tech platforms thrive especially during festival seasons when demand for e-puja and virtual temple darshans peaks.
Shaadi.com’s strong user base largely composed of engaged couples and families provides AstroChat with an immediate audience predisposed to related services. This expansion reflects a broader trend: spiritual-tech apps like Astrotalk and VAMA are achieving million-dollar revenues, with repeat customer rates above 70%.
Shaadi.com plans to integrate spiritual and matrimonial services, offering combo‑packages for future couples—such as matchmaking plus kundali readings. If successful, AstroChat could become a key touchpoint in Shaadi.com’s growth strategy, unlocking deeper value from its existing community.
With AstroChat, Shaadi.com steps confidently into the spiritual-tech domain—leveraging its brand credibility and extensive user base. As India’s faith-tech ecosystem explodes, this move positions Shaadi.com to benefit from users seeking convenience, culturally rooted digital experiences, and spiritual connection—all under one roof.
