Things to keep in mind before starting a business in the Indian beauty and wellness space.


Staying beautiful is a part of life. Beauty acts as a mirror and it reflects on us. Cultivating beauty is very essential in life since it correlates a connection between us and God. It acts as an alignment with our nature to that of our creator. Staying beautiful soothes our soul and provides us happiness.  From the ancient past, good looks and beautiful people have been a desire for all. Nearly everyone tries their best to make themselves presentable, beautiful, graceful, and classic. So, opening up a franchise with beauty and wellness products will not only generate more income but also enhance the scope of expansion.

Having said that, beauty is only the skin-deep. What is inside the heart is what ultimately defines beauty. While the inner cleansing may take time and practice, the outer is easy and speedy thanks to the franchise with beauty and wellness products. Nothing can beat kindness and compassion, but a well-groomed personality only adds to the aura.

Some factors one should remember before starting a beauty and wellness franchise in India

  • Market requirement

Before opening up your wellness business and beauty startup, you need to do extensive research on the location and the market requirements.  Density and distance between franchises and other brand outlets can make or break the business. The ambiance for skincare business opportunities is most important for this type of franchise. If the people in the locality belonging to the deprived sections then they won’t be wasting their hard-earned money by going to the salon for treatment of their skin to a haircut. So, before you become a wellness entrepreneur, research the necessity of the people near your outlet.

  • List of brands

There is a militia of brands available in the market for starting a beauty salon. You can either create your skincare line or try to buy a franchise of some eminent brands like Lakme, Loreal, Patanjali, Blue Heavens, and many others. But, before starting a skincare company, you must research the brand. Make a list of the number of brands suited for your purpose and within your budget and discuss the pros and cons of a beauty start.

  • Costs

As every business needs some investment, so does to start a skincare line. Many brands sell their franchise at a low cost.  You may become a channel partner for well know high-end brands. Choose your retail partner according to your business plan. Opt for them and then think about some skincare ideas and grow your beauty line.

  • Competitions

This type of franchise is very much competitive. You would find a beauty salon near yours providing much more amenities to the customers and people are flocking there like bees. You have to create some innovative and unique beauty salon ideas to grow more customers than others. The skill of perfect promotional strategies are very important in opening up a beauty salon or a spa. First, compare the best brands available and then decide which one to choose for the beauty and wellness business.

  • Training and hiring

You have to spend money and people hiring and training your staff into your beauty wellness franchise. Perfection is very necessary for this business. If you want to open a spa, you would find that every customer would dream of looking the best after they exit from the parlor. So, best-trained staff would be necessary to handle all types of demands of the customers.

  • Rules and restrictions

There are some rules and restrictions that a franchisee opening a beauty treatment center has to follow. The guidelines that the brand offer must be obliged to.  The guidelines include the quality of the product, the measuring standards of the products, and the prices must be followed as the franchisor dictates since everything is indirectly looked over by the him, including the staffs and the business growth.

  • Choosing salon stuff

Choosing the right salon staff for your wellness business would be a pain in your heart. Although the franchisor offers the initial training, everything depends upon you, the process of hiring the best-suited candidate for the job, the training they had, and their capacity to handle the clients all must be counted in. Remember, the staffs are the ones who can help you grow your business. If the clients are dissatisfied with the performance of your staff then, the customers would opt less and less for your salon.

  • Service and pricing of products

A beauty salon works wonders only when the services offered are following the dreams of the customers. Make sure to provide discounts and free offers to potential customers for gaining more profit. Always pay attention to the quality of the product. It’s the quality that matters, not the quantity.

  • Promotional means

For promoting your brand, you can make usage of the different mass media available. Consult a promotional manager or a marketing analyst. Promote your brand on TV, newspaper, and magazines for all-around exposure.

The beauty and wellness industry of India is very wide and huge. A lot of new products are making their names almost daily. Since 80% of the beauty franchise business runs with women being customers, the franchisee must know female beautification and habits. One needs to know the art of pleasing. A parlor where ladies are treated like goddesses will bound to earn more than a solemn-looking wellness center!

Author Bio:


My name Is Dhinal Baxi and I am from Ahmedabad, Gujarat, India. I am a founder of franchise Insider . As a founder, we have served hundreds of clients. My experience from the financial sector has helped them to achieve great success in the franchise world. Franchise Insider is one of the leading franchise advisory and consulting company.

Franchise Insider is launched with a mission of utilizing my expertise to find freedom for my clients through business ownership and maintaining a laser focus on the happiness of my clients. Through Franchise Insider I have built my own brand identity founded upon honesty and integrity, client satisfaction, and a passion for helping people.


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