Titan Strengthens Presence in the ‘Wearables’ Segment Launches ‘TraQ’

Must read

TVS Motor Company Sales in February 2021 Grow by 18%

TVS Motor Company sales grew by 18% registering 297,747 units in February 2021 as against 253,261 units in the month of February 2020....

Five Education Firms Offers Online Six Sigma Certification Course

Experts believe that perfection is the key to measuring success in any endeavor. However, they do not know how to measure that perfection. This...

Versatile ZServiceDesk IT GRC at Affordable Cost Launched in India

India is among the top five countries with the greatest number of cyber-attacks, according to The Indian Computer Emergency Response Team (CERT). The...

You Don’t Have to be Rich to Do Good, Says Octogenarian Billionaire G P Hinduja

In a lively virtual session of Tete-a-tea, octogenarian billionaire-industrialist and businessman of Indian origin in UK, Shri Gopichand Hinduja aka G P Hinduja,...

India’s largest watchmaker Titan expands its portfolio within the wearable category with the launch of its new smart fitness gear brand TraQ by Titan. The first-ever smart gear developed entirely by Titan, TraQ was conceptualized in-house at the design studio in Bangalore and is made exclusively for India’s outperformers.

TraQ Pro – Triathlon

The watches are available under three variants – TraQ Lite, TraQ Triathlon and TraQ Cardio. TraQ Pro watches boasts of amazing features that enables the journey to outperform, including an in-built GPS, transflective display, ANT+ compatibility, heart rate monitoring, and much more. The Pro watches from the brand are multi-sport enabled with running, cycling and swimming modes. The TraQ App further helps to go beyond the limit with advanced performance data, pace measurement, setting goals, connecting with friends, and much more. The app can be downloaded from Google Play Store or Apple App Store.

Speaking about the brand announcement and launch, Suparna Mitra, CEO, Watches Division, Titan Company Limited said, “An increasing number of Indians are taking up sports like running, cycling and swimming aiming for a healthy and active lifestyle. The pandemic has accentuated this trend creating demand for a dedicated gear for tracking performance in these sports. While there are many sports accessories brand, there are very limited players who offer products to track the performance in various sports. So we are very excited to launch a new brand of performance gear catering to this growing need.”

TraQ Lite

TraQ Lite is the introductory activity watch from the brand. This digital watch comes with a chest strap that allows the user to accurately measure heart rates as well use heart rate zones for workout based training. The watch records up to 25 fitness records for one to refer to. Available at an affordable price of INR 3,999 TraQ Lite with the HRM chest band is just the fitness essential required to kick start the journey towards a better you.

TraQ Triathlon and TraQ Cardio gears are equipped with the smart watch functions which help to stay on track, with call and message alerts on the go, to the latest weather updates before heading out for training. Users can time every move with clock features like alarm, stopwatch, and timer and experience the thrill of training with music that has the right BPM, through the music control feature. The TraQ Pros also have best in class battery backup with a delivery of upto 13 Hrs with GPS on and almost a week on standby mode with Active HRM disabled. The watches have 5 buttons for input making it extremely easy to use when wearing protective gloves or with sweaty fingers where a touch-screen becomes extremely cumbersome to operate.

“Over the years, our team has worked tirelessly alongside designers, engineers, developers, and users to build a performance gear that will unravel a new era of smart fitness gear in India. TraQ by Titan is a step towards bringing performance gear for the wrists of those who are ready to outperform despite the odds,Somprabh Singh, Business Head-Wearables, Titan Company Limited.

TraQ by Titan is all about constantly pushing boundaries. It presents a range of super tough performance gears that endure all the hardest challenges of the users. It has an ultra-strong build to accompany one on the farthest of roads and the deepest of water. It is simply built-in with features required to Out Perform every time.

About Titan Company Limited

Titan Company Limited, a joint venture between the Tata Group and the Tamilnadu Industrial Development Corporation (TIDCO), commenced its operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into Jewellery and subsequently into Eyewear. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories including fragrances (SKINN), accessories and Indian dress wear (TANEIRA). Titan is widely known for transforming the watch and jewellery industry in India and for shaping Indias retail market by pioneering experiential retail. The Company recorded a revenue of Rs. 21,052 crore for the year ended 31st March 2020.

For more information, please visit, www.titancompany.in.

- Advertisement -

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest article

TVS Motor Company Sales in February 2021 Grow by 18%

TVS Motor Company sales grew by 18% registering 297,747 units in February 2021 as against 253,261 units in the month of February 2020....

Five Education Firms Offers Online Six Sigma Certification Course

Experts believe that perfection is the key to measuring success in any endeavor. However, they do not know how to measure that perfection. This...

Versatile ZServiceDesk IT GRC at Affordable Cost Launched in India

India is among the top five countries with the greatest number of cyber-attacks, according to The Indian Computer Emergency Response Team (CERT). The...

You Don’t Have to be Rich to Do Good, Says Octogenarian Billionaire G P Hinduja

In a lively virtual session of Tete-a-tea, octogenarian billionaire-industrialist and businessman of Indian origin in UK, Shri Gopichand Hinduja aka G P Hinduja,...

Airmeet Proudly Announces Certification for ISO 27001:2013 Security Standard

Airmeet, an all-in-one platform for virtual and hybrid events designed to deliver real engagement and better interactions, announced the issuance of the certificate...