Quick Commerce (Q-Commerce) and hyperlocal delivery have gained immense popularity in recent years. Q-Commerce refers to ultra-fast and efficient delivery services, typically ensuring products reach customers within minutes. The growing demand for instant deliveries, especially in urban areas, has fueled the rapid expansion of this sector.
In India, the quick commerce industry is experiencing significant growth, with a compound annual growth rate (CAGR) of over 4.5%. Currently valued at approximately $3.34 billion, the market is projected to reach $9.95 billion by 2029. As of 2024, India has around 26.2 million Q-commerce users across various platforms. Over the past 4-5 years, numerous quick commerce companies—both large and small—have entered the Indian market, with some excelling and others maintaining a steady presence.
Let’s dive deeper into this industry and explore the Top 10 quick commerce companies in India.
What is Quick Commerce?
It is the new segment of e-commerce that focuses on faster delivery. As we can understand from the word, quick commerce means fast e-commerce deliveries. The main aim of Q-commerce is to provide quick delivery when users place orders on quick commerce platforms. As we know, e-commerce companies like Amazon and Meesho sellers take 1-3 days to deliver the ordered product; sometimes, it takes longer. However, in Q-commerce, companies deliver products within minutes. Quick Commerce companies have technology and automation that speed up the process of order management, pick and pack, and delivery.
How Quick Commerce Works?
Quick commerce companies in India have dark stores in urban and populated areas. They work as small and smart warehouses but utilize advanced technology. These dark stores cover the 2-5 Km circle area around the location of the dark store. With the help of AI and advanced technology, Q-commerce companies identify ideal locations for dark stores — small warehouses in strategic areas—where they can receive enough orders to function. Let’s see the process of Quick Commerce operation:
Order Delivered Within 20-30 minutes.
Customers place the order through the Q-commerce platforms.
The dark store and the delivery boy received the customer’s order.
OMS Identified the order and quickly processed and packed it.
The order handed over to a delivery Boy.
Advanced route optimization systems suggest the shortest route.
1. Blinkit:
Blinkit (Formerly known as Grofers) was founded in 2013 in Gurgaon. Initially, Blinkit was an online grocery store that delivered groceries within 1-3 days. After seven years of operations, Blinkit offers express grocery delivery service in India. In August 2021, they introduced 10-minute grocery delivery service in top 12 cities, such as Delhi, Gurgaon, Bangalore, Mumbai, etc. On 13 December 2021, Grofers changed its brand name to Blinkit. After 6-7 months, Zomato acquired Blinkit in 2022 with an all-share deal. Currently, Blinkit has more than 400 dark stores in 30 cities across India. They do significant 2.4x year-on-year growth in revenue, reaching ₹942 crore in June 2024, up from ₹384 crore in June 2023. Blinkit is one of India’s biggest quick commerce companies because it has around 40-46% market share in the quick commerce sector.
2. Zepto
Zepto is also a well-known quick commerce company in India. It was founded in 2021 by 17-year-old Kaivalya Vohra and Aadit Palicha. Initially, Zepto focused on delivering groceries from nearby Kirana stores, offering a convenient and quick solution for daily household needs. However, this model did not perform as expected. To address the growing demand for quick commerce, they shifted their strategy in 2022 by setting up dark stores in different cities. These dedicated small retail warehouses allowed them to simplify operations and secure faster customer deliveries. Zepto operates over 250 dark stores across India. With groceries, Zepto offers personal care, electronics, and ready-to-eat food on its platform for quick delivery.
3. Swiggy InstaMart
Swiggy Instamart is a subsidiary of Swiggy, a well-known food delivery app. They started Swiggy Instamart in 2020 to set up their first dark store in Delhi. Users can access Swiggy Instamart through the Swiggy app. Swiggy has 150 dark stores in 18 Indian cities; they are planning to add 100 more dark stores to expand their reach in the quick commerce sector. The company received more than one million orders from Instamart within a week. In November 2024, Swiggy launched its IPO, valuing the company at $11.3 billion.
4. BigBasket Now
It is India’s first online grocery delivery company, founded in 2011. Bigbasket is a Bangalore-based company currently owned by Tata Digital. In May 2022, Tata Digital subsidiary acquired 64% stake in the company. Bigbasket Now, also known as BB Now, was launched in 2021 to fulfill the demand for quick commerce delivery. Their platform offers fresh fruits and vegetables, dairy products, household items, and many more products that are deliverable within minutes. BB Now has 10,000 SKUs and plans to increase by 25,000-30,000. BB Now has 500-600 dark stores in 35 cities across India. Compared to the other Quick commerce companies in India, BB now has vast SKUs.
5. Flipkart Minutes
Flipkart Minutes is a rapid delivery service launched by Flipkart, aiming to deliver products within 10 minutes. It’s quick commerce service is designed to provide fast and convenient shopping for various items, including groceries, fruits, vegetables, household essentials, and electronics. After months of planning, Flipkart Minutes went live in July 2024, focusing on perfecting operations in limited locations before scaling up.
Initially piloted in Bengaluru in August 2024, the service expanded to Delhi NCR in September and later to Mumbai. Flipkart Minutes is part of Flipkart’s broader strategy to address India’s growing quick e-commerce needs, with the e-commerce market expected to account for 12% of the country’s retail sector by 2028. A robust network of fulfillment centers in India supports the service and aligns with Flipkart’s long-term vision of faster and more efficient delivery.
6. Dunzo Daily
Dunzo is an Indian company that provides fast delivery services for groceries, food, medicines, and other essentials. It was founded in 2015 by Kabeer Biswas, Ankur Aggarwal, Dalvir Suri, and Mukund Jha. The service aims to offer convenience by delivering items to customers’ doorsteps within a short time frame. Dunzo started its operations in Bengaluru and has since expanded to several major cities across India, including Delhi NCR, Mumbai, Pune, Chennai, Hyderabad, Jaipur, and Kolkata. The company offers a subscription service called Dunzo Daily, which provides daily essentials with no delivery fee for a monthly subscription cost.
In addition to consumer deliveries, Dunzo provides last-mile logistics solutions in India to businesses through its Dunzo for Business (D4B) platform. They have integrated technology to optimize logistics operations and efficiently meet business needs. However, recent reports indicate that Dunzo is backed by Reliance Retail. The company has laid off 75% of its workforce to curb costs and create cash flow to address mounting liabilities.
7. Amazon Fresh
Amazonfresh is the part of Amazon that provides 2-hour grocery delivery services. Amazon started this invite-only service in 2007 and launched it in India in 2019. It is available in more than 300 cities in India. They offer wet and dry grocery delivery services, including fruits, vegetables, and chilled products, focusing on catering to customers in tier-2 and tier-3 cities. Amazon Fresh follows a 4-step quality check process to deliver quality products to their customers. The company runs a “Super Value Days” offer from 1st to 7th of every month.
8. M-Now (Myntra)
In November 2024, Myntra launched M-Now, a quick delivery service available in select areas of Bangalore. This service offers two-hour delivery for selected apparel and lifestyle brands, catering to the growing demand for faster shopping experiences. Myntra’s focus on quick commerce comes alongside its impressive growth, doubling its Gen Z customer base to 16 million in 2024, up from 8 million in mid-2023. The platform also boasts around 40 million annual transacting customers, making it a reliable destination for purchasing branded fashion items. Myntra ensures quality and trust by onboarding Myntra sellers through a manual, invite-only program, which helps maintain a premium shopping experience.
9. Slikk
Slikk is known for the ultimate fashion app specialized for Gen Z and young millennials. It was launched in August 2024 by Akshay Gulati, Om Swami, and Bipin Singh. Slikk’s target audiences are Gen Z and young millennials who are always on the go. The company offers 60-minute delivery in Bangalore. If the customer purchases their products from outside Bangalore, they deliver within 2-5 days. Slikk offers a Try Before Buy service; The Slikk delivery partner will bring the items to you, wait while you try them on, and take back anything that doesn’t fit. The company currently handles 100 deliveries a day and is growing quickly.
10. FreshToHome
Freshtohome is a quick commerce company in India that offers fast delivery of non-veg & seafood. It was founded in 2015 by Shan Kadavil and Mathew Joseph. In 2020, the company also started its operations in Dubai. Freshtohome has more than 60-plus trucks, 1,500 people, and 100 hubs across India and Dubai. Their growth is evident from the orders they receive in a single day, which exceeds 14,000. The company uses refrigerated trucks that maintain the quality of non-veg products. They have over 40 collection centers at harbors, where fishermen gather products.
