The Mumbai-based company had previously raised $1.2 million in a seed round in August 2022 led by Saama Capital and participated by Sauce VC, Whiteboard Capital, Mohit and Malika Sadanni, Varun Sadana and others.

The fresh proceeds will be used to finance inventory, strengthen its omni-channel presence, scale its distribution operation across India and enhance portfolio and brand awareness, MyMuse said in a press release.

Co-founded in 2021 by Sahil and Anushka Gupta, MyMuse is a gender-neutral brand dedicated to sexual wellness and offers products such as body massagers, lubricants, oils, couple games, gift kits, and relatable content. Apart from its website, the company also leverages third-party marketplace for distribution such as Amazon, Nykaa, Zepto and others.

MyMuse claims to have seen growth of 15% month-on-month and served more than 150,000 customers across over 800 cities across tier I, II,and III markets.

The other notable players in this space are Bold Care, ThatMate, Janani, Mosaic Wellness, and Gynoveda.

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What’s fascinating about the pinnacle 10 in the Indian e-commerce area is the wealthy illustration of Indian-founded brands. While Amazon comes in at the top, there are very few different American manufacturers in these excessive ranks. It is Indian and Asian manufacturers that dominate in the pinnacle 10.

Additionally, the Indian e-commerce scene has a excellent combine between pure e-commerce gamers and brick, and mortar shops became e-commerce giants.

While the Indian e-commerce quarter is nevertheless in early improvement stages, it is a market prosperous with opportunity; with so many human beings comes so plenty room for important gamers and small gamers alike to take a large chunk out of the Indian e-commerce pie.

So far, it’s electronics that make up the most sizeable on-line retail income class in the country, at forty-eight percent, however garb is following now not too some distance at the back of at 29 percent.

1. Amazon India

American e-commerce giant, Amazon, is stated to have an target audience attain of 89 percentage in India, in accordance to Statista.

Since launching in India in 2010, the web site now generates an estimated 322.54 million month-to-month visitors, making it the best performing web site in the country, by means of a lengthy shot.

True to the normal facts that the main e-commerce class in India is electronics, the target audience pursuits in Amazon lean towards this category.

However, they additionally supply a vary of different merchandise in classes consisting of Echo and Alexa, Amazon Prime digital media, men’s fashion, women’s fashion, home, grocery, sports, automotive, and more.

2. Flipkart

While it may additionally be a hundred million month-to-month site visitors at the back of Amazon, Flipkart is an Indian e-commerce success story, inserting up fierce opposition in opposition to the worldwide heavyweights.

Founded in 2007 in India, Flipkart is a simply on line range shop that, in 2018, bought seventy seven percentage of itself to Walmart for USD$ sixteen billion.

Following the equal traits as Amazon, Flipkart is most famous amongst its clients for goods in the electronics category. However, it additionally shares a vast range of products, such as TVs and appliances, fashion, furniture, sports, books, and more.

3. Snapdeal

Another Indian-founded e-commerce giant, Snapdeal is an on-line range buying platform that has garnered a lot interest from clients and traders alike.

Since launching in 2010, Snapdeal has attracted funding from big-name traders Alibaba Group, Softbank, and Foxconn.

While the greatest class shopped from Snapdeal is electronics, the on-line keep additionally provides different product categories, along with domestic and kitchen, fashion, toys, beauty, health, books, and more.

4. Myntra

Myntra is a pure-play e-commerce site launched out of India in 2007, which has since gone on to become one of the premier fashion, home, and lifestyle e-commerce sites in the country.

It’s 2014 sale to Flipkart, in addition to the acquisition of competitor Jabong.com has helped it to grow even further. 

As a fashion retailer, Myntra stocks a range of goods from a wide variety of international and local brands, covering menswear, womenswear, kidswear, and home.

5. IndiaMART

IndiaMART is the biggest on-line business-to-business market in the country, headquartered in 1999 to join consumers with suppliers. Today, IndiaMART has round 60 percentage market share of the on-line B2B classifieds area in India.

IndiaMART connects manufacturers, suppliers, and exporters, permitting them to promote and expose their merchandise to one every other by means of the platform. Covering simply about some thing you can per chance imagine, IndiaMART has classes together with constructing and construction, industrial machinery, apparel, electronics, and even chemical, dyes, and solvents, to identify simply a few.

6. Nykaa

Nykaa is another Indian founded brand which bucked the norm beginning as a pure e-commerce platform and then expanding to open a brick and mortar location in the Indira Gandhi International Airport in 2015. 

Founded in 2012, Nykaa started as an online store selling beauty items in categories including makeup, skin, hair, appliances, personal care, fragrance, and LUXE. In more recent years, the brand has expanded its range, bringing on more brands as well as introducing its very own cosmetics and beauty line. 

7. First Cry

Founded in 2010, firstcry.com is a pure e-commerce platform that specializes in items for children and kids up to early teens. Owned by means of the Mahindra Venture, firstcry.com is the largest children’s items e-commerce website in Asia and now has brick and mortar shops throughout the country.

Anything one should think about desiring for their little ones can be observed on the platform.

Its classes consist of apparel, toys, books, feeding, and nursing items, as properly as mother and maternity products.

8. 1mg

1mg is an Indian online pharmacy making healthcare accessible, understandable, and affordable for its customers. Not only is the site a platform to purchase medicine and other healthcare products, but it acts as a portal to find information about the medication doctors prescribe them in order to better understand what they are taking. 

Founded in 2015, 1mg provides services including online consultations, lab tests, and medical information, as well as products including fitness and nutrition products and supplements, healthcare devices, personal care, Ayurveda products, and homeopathy items. 

9. Etps Marketplace

The idea for ETPS MARKETPLACE PVT LTD was born in 2019 by Two young entrepreneurs Mr. Nirendra Dubey and Mr. Umesh Gaikwad with a background in business technology, a passion for Internet marketing, and a keen understanding on how to turn websites into profit centers.

ETPS MARKETPLACE PVT LTD is an Indian E-commerce & Marketplace company headquartered in Mumbai, India.

We help small businesses, retailers, and manufacturers to bring their products to the online marketplace.

We deal In Electronics, Fashion, Accessories.

10. Sourus

Sourus is an Indian e-commerce & Marketplace company headquartered in Mumbai, India.

We help small businesses, retailers, and manufacturers to bring their products to the online marketplace.

We are one of the largest collections of Herbal and Organic products and render a wide range of reliable and authentic Natural, Organic, Ayurvedic and Earth-friendly products.

Our herbal products deal in skin care, hair care, diet & nutrition, health care, drinks, vitamins & supplements.

We offer safe and natural soothing since it is time tested and evidence base.

With this inspiration, Sourus is determined to endure the needs of present-day life with natural and safe herbal products.

The prime goal of our natural skin care products isn’t just to make your skin look beautiful for a short time, but also to nourish, feed, and revitalize your skin cells for deep-rooted healthy-looking skin.

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