The proceeds will be utilized to accelerate R&D initiatives, expand the team, and enhance product offerings, Almonds Ai said in a press release.

Co-founded in 2020 by Abhinav Jain and Apurv Modi, Almonds Ai aims to redefine how brands engage with their distribution networks through cutting-edge AI technology, enhancing engagement, education, and rewards for retailers, dealers, and influencers.

Almonds Ai states that its flagship Channelverse ecosystem and green loyalty programs aim to create an impact in AI-driven loyalty management and sustainability, enabling businesses to build deeper, data-driven relationships with their distribution networks.

The Gurugram-based company claims to have 100 distribution-led organizations and a network of 6 million channel partners, including retailers, dealers, and professionals such as drivers, painters, and mechanics.

Almonds Ai asserts that its AI-powered platform will play a crucial role in optimizing sales channels, improving partner engagement, and driving customer retention across sectors.

Two months ago, employee engagement platform AdvantageClub.ai raised $4 million in its latest funding round, led by Axilor Ventures, bringing the company’s total funding to $11 million. The round also saw participation from AFG Ventures, Prasanna Sarkar, Bytez Ventures, and some existing investors.

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The funding also saw participation from high-net-worth individuals (HNIs) in Singapore and Dubai, as well as 1Crowd AIF and existing investors, including Venture Catalysts, LetsVenture, Z21 Ventures, and Supermorepheus.

Empowering underserved communities through digital innovation

Founded in 2018 by IITian and INSEAD alumnus Manuraj Jain, The Money Club aims to address the financial challenges of India’s 400 million lower middle-class population.

The startup offers a digital platform that enables new-to-credit users to access liquidity on demand without physical paperwork.

It leverages India’s Unified Payments Interface (UPI) to rotate users’ savings digitally, offering them timely financial support during emergencies. This model is particularly beneficial for those who lack access to formal credit systems and often turn to local moneylenders.

The platform uses behavioural data collected through transactions to build dynamic credit profiles, analyzing over 30 attributes per transaction—20 times more than traditional credit models.

The Money Club claims to have helped over 7 lakh users manage their finances better, facilitating Rs 350 crore in savings rotation through 4.3 million digital transactions.

Expanding horizons with new funding

With a 98% user retention rate, The Money Club has built a robust customer base. The startup plans to use the raised capital to enhance technological capabilities, refine financial inclusion solutions, and expand its reach.

Prashasta Seth, CEO of Prudent Investment Managers, said, “We have observed The Money Club’s growth over the years and believe in its potential to build a large and profitable business while addressing a critical societal issue. Manuraj’s leadership has been instrumental in navigating challenges with clarity and focus.”

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