Trisu Jewelry Brand has successfully secured an undisclosed amount of investment in a pre-seed funding round co-led by All In Capital, JK Tyres, and Amaanta Group. Prominent angel investors, including Himanshu Aggarwal and Sumer Sethi, also participated in this funding round.
The fresh capital will be utilized to boost customer acquisition, drive product innovation, and support Trisu’s ambitious market expansion plans, the company announced in a press release.
Founded by Saloni Chopra in 2023, Trisu specializes in vermeil jewelry—gold-plated silver with an 18-karat gold layer that is five times thicker than standard gold plating. The brand aims to offer long-lasting, affordable gold alternatives, targeting customers aged 30-60 in India. Trisu’s products combine the luxurious look of solid gold with affordability, making high-quality jewelry accessible without the high costs or risks associated with solid gold.
The company operates a manufacturing facility in Jaipur and attributes its unique selling proposition (USP) to its superior plating techniques. Chains are the leading revenue driver for Trisu, followed by necklaces and bracelets. To accelerate growth, the brand plans to expand across all major marketplaces, including quick commerce platforms.
Within its first eight months, Trisu has achieved 24x growth and garnered over 5,000 active customers who appreciate its products for their close resemblance to solid gold. Looking ahead, Trisu aims to reach $1 million (Rs 8 crore) in monthly recurring revenue by 2025 and plans to open ten shops and five exclusive outlets by December 2026.
