TryKaro.in, a fast-growing B2B digital marketplace, is transforming how India’s Micro, Small, and Medium Enterprises (MSMEs) procure products and manage supply chains. Launched in Bihar, the platform has already expanded to Jharkhand and is rapidly growing into West Bengal, Odisha, and other states.
The company’s core mission is to eliminate inefficiencies in the supply chain, simplify procurement, and empower retailers and wholesalers across India with improved access to products and pricing.
What is TryKaro.in?
TryKaro.in is a digital B2B sourcing platform that allows shop owners, retailers, and wholesalers to purchase products directly from top manufacturers and verified sellers. By removing traditional intermediaries such as CNFs, distributors, and wholesalers, the platform provides better margins and a more efficient supply chain experience.
Key features include:
- Factory-direct pricing
- One-hour delivery in select service areas
- 24×7 customer support
- Access to over 200 brands in FMCG, homeware, and household categories
- Weekly visits by dedicated sales executives
- Full refunds in case of missing or damaged products
TryKaro.in is more than a marketplace it is a comprehensive support system built specifically for MSMEs.
How TryKaro.in Works
For Sellers
Sellers can easily register through their mobile phones, upload product information, and set prices. After quality and pricing verification, products are listed on the platform and made available to buyers.
For MSME Buyers
Retailers can browse and place orders via the website or mobile app. Orders are fulfilled with same-day delivery through TryKaro.in’s own logistics network. A dedicated sales representative visits each buyer weekly to ensure ongoing support. Instant refunds are processed in case of delivery issues. For bulk purchases, Full Truck Load (FTL) options are available.
Some customers are transacting goods worth ₹40–45 lakhs monthly, with individual FTL orders valued at ₹12–13 lakhs per truck.
What Sets TryKaro.in Apart
TryKaro.in is solving the problems faced by MSMEs in traditional B2B supply chains—namely inconsistent pricing, unreliable service, and lack of transparency. Key differentiators include:
- Direct-to-retailer model with zero hidden commissions
- Verified and trusted sellers
- High-margin, fast-moving products to drive profitability
- Local warehouse and logistics capabilities
- Upcoming credit support via NBFC partners
- Brand advertising and product promotions for visibility and growth
Supporting the Backbone of India’s Economy
MSMEs represent the foundation of India’s economic structure but are often underserved when it comes to access, affordability, and logistics. TryKaro.in bridges this gap by helping small businesses:
- Save on procurement costs
- Improve inventory turnover
- Compete effectively with larger retail chains
- Serve customers faster and better
Even businesses in smaller towns and rural areas can operate efficiently through this streamlined platform.
Leadership with Purpose
Aditya Arora, the Founder and CEO of TryKaro.in, built the platform after firsthand exposure to the struggles of small businesses sourcing affordable, high-quality products. His leadership has steered the company toward becoming one of India’s most innovative and impactful B2B solutions for MSMEs.
Under his direction, TryKaro.in is on a mission to ensure that every small business in India has equal access to the best products, transparent pricing, reliable service, and technology-driven logistics—without the inefficiencies of the traditional supply chain.
