Bengaluru-based Cava Athleisure has raised ₹40 crore in a Series A funding round, marking a major milestone in its growth journey as one of India’s emerging homegrown athleisure brands. The round was led by Sharrp Ventures, which invested ₹21 crore, with participation from V3 Ventures and existing investor Spring Marketing Capital. Following the raise, the company is valued at ₹215 crore.
Founded in 2022 by sisters Ria Mittal and Shreya Mittal, Cava Athleisure has quickly built a strong identity as a D2C premium athleisure brand that blends comfort, sustainability, and modern design. The startup had earlier raised $1.14 million in seed funding in June 2024, also backed by Spring Marketing Capital, setting the foundation for its rapid scale-up.
The fresh capital will be used to accelerate new product development, strengthen brand-building efforts, expand omnichannel distribution, and deepen the company’s leadership team. According to the company, these investments will help Cava reach a wider audience while staying true to its design-led and function-first philosophy.
Cava focuses on versatile everyday wear—such as leggings, joggers, and tops—crafted using BCI cotton and recycled polyester. Its products are designed for consumers who want apparel that moves effortlessly from workouts to workdays and daily life. With an emphasis on fabric quality, comfort, and India-relevant fits, the brand positions itself as being “built for the everyday athlete.”
The company primarily targets Gen Z and millennial consumers aged 15–30, a demographic increasingly drawn to stylish yet sustainable loungewear and activewear. Backed by its own production facility, Cava oversees design, pattern-making, and quality control in-house, allowing it to maintain consistency and speed as it scales.
Riding on strong demand and rapid expansion, Cava Athleisure expects to close FY26 with ₹40 crore in revenue, underlining its ambition to become a leading name in India’s fast-growing athleisure market.
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