KisaanSay has raised Rs 34 crore in a funding round led by NABVENTURES through the AgriSURE Fund. The round also saw participation from senior industry leaders.
The company said the fresh capital will be used to scale distribution, strengthen marketing and brand-building initiatives, expand its team, and invest in full-stack technology infrastructure. The funding is also expected to improve supply chain efficiencies, deepen category penetration, and enhance value delivery for both consumers and farmers.
Founded by Nitin Puri, Vaishali Mehta, and Manoj Karki, KisaanSay offers a range of 100 percent single-origin food products. The brand aims to connect farmers directly with consumers while focusing on traceability, quality, and sustainable livelihoods.
“I am super excited to welcome NABVENTURES to the KisaanSay family. NABARD has played a pivotal role in building and strengthening the FPC ecosystem in India, creating a strong foundation for inclusive agricultural growth. Coupled with NABARD’s extensive internal ecosystem of credit, market access, infrastructure support & farmer institution-building, this partnership with NABVENTURES gives us a tremendous advantage in expanding KisaanSay’s supply-side footprint across the country. Furthermore, NABARD’s commitment to ESG, sustainable development & better farmer incomes align perfectly with the mission of KisaanSay. We believe this partnership will enable us to accelerate growth, deepen farmer engagement, and deliver high-quality, traceable food products to consumers at scale,” shared Nitin Puri, Founder, KisaanSay.
AgriSURE, a SEBI-registered Category II AIF, is jointly backed by the Government of India through the Ministry of Agriculture and Farmer Welfare and NABARD. Managed by NABVENTURES, the fund focuses on supporting technology-driven agri and rural startups to strengthen farm-to-market linkages and promote sustainable rural development.
Vikas Bhatt, Managing Director, NABVENTURES shared, “KisaanSay is building a differentiated, impact-led model that is transforming India’s farm-to-consumer supply chain. By combining a strong brand and distribution network with direct farmer linkages, the company is driving meaningful value creation across the value chain and improving farmer realisations. The founding team brings deep operating experience and a clear execution vision, which gives us strong conviction in the company’s ability to scale. Our investment is both strategic and financial in nature and extends beyond capital by providing KisaanSay access to NABARD’s extensive ecosystem, particularly its network of FPCs, thus enabling accelerated and sustainable growth. We look forward to supporting Nitin, Vaishali, Manoj, and the entire KisaanSay team in further strengthening and scaling the business.”
The investment comes at a time when demand for natural, high-quality, and traceable food products is rising in India. At the same time, the growth of Farmer Producer Companies (FPCs), supported by government initiatives and NABARD, is enabling stronger farm-to-consumer linkages.
KisaanSay operates on a single-origin model, where products are grown, minimally processed, and packaged at the source by farmer enterprises. The company currently offers over 100 SKUs across 12 categories and works with 25 farmer enterprises representing around 50,000 farmers across nine states.
