Littlebox has raised Rs 17.5 crore (about $2.1 million) in its maiden funding round, co-led by Huddle Ventures and Prath Ventures, along with participation from a select group of prominent angel investors.
The brand was also featured on Shark Tank India Season 3, where it secured a deal with all five Sharks.
The fresh funds will be deployed to deepen category verticals, strengthen the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing to position Littlebox, the company said in a press release.
Co-founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox is an ultra-fast fashion brand that serves India’s Gen Z audience with trend-led fashion that is affordable, agile, and authentically local. With real-time retail infrastructure, weekly product drops, and a radically efficient 15-day stock cycle, it eliminates dead stock and delivers fresh styles at scale.
The Guwahati-based brand says it operates on a 25-days stock cycle, powered by a proprietary demand-forecasting algorithm. This ensures fresher assortments, zero dead stock, and stronger margins—all without compromising affordability.
Rimjim Deka, co-founder and CEO of Littlebox, said, “Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.”
Littlebox aims to redefine fast fashion for a new generation of Indian shoppers. The brand operates a 40,000 sq ft facility in Noida and claims to launch around 100 new SKUs every week.
