Microdrama OTT startup Flick TV has raised $2.3 million (Rs 19.7 crore) in its seed funding round led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital.
The proceeds will be used to scale content production, aiming for 100 original shows this year, and to launch content in four regional languages.
The funding will also help improve the platform’s mobile streaming experience, expand its team, and grow its user base.
Launched in April 2025 by ex-ShareChat executives Kushal Singhal and Sanidhya Mittal, along with former Pocket FM director Pratik Anand, Flick TV offers short, serialised stories—called microdramas—with episodes ranging from 30 seconds to 10 minutes. These are optimized for mobile-first viewers and distributed via OTT and social platforms.
With over 10,000 downloads on the Play Store, Flick TV mainly targets housewives and shopkeepers, offering bite-sized stories in love, crime, heartbreak, drama, and more.
Flick TV earns revenue via a micropayment model, where users pay small amounts per episode. As users grow more engaged, the platform plans to introduce monthly and quarterly plans.
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