Teen self-care brand Sammmm has secured Rs 10 crore ($1.2 million) in a seed funding round. The round was led by Fireside Ventures, with participation from Sauce VC and angel investors Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra.
According to a press release, the funds will be used to expand the product range, increase brand visibility, and build a multi-channel presence.
Founded in 2024 by Rishi Seth and Mantosh Roy, Sammmm focuses on helping teens integrate self-care into their daily lives as they explore individuality and self-expression.
Based in Mumbai, the brand offers beauty, wellness, and lifestyle products tailored for teenagers, including Gen Z and Gen Alpha. It aims to fill a gap in the market by providing a platform for teens to co-create products that meet their specific needs.
Sammmm has introduced three main products: Glow Moisturizer, Fresh Face Cleanser, and Love Lip Tint Oil. These products are made with clinically tested ingredients to ensure effectiveness and transparency.
The brand intends to expand its operations, strengthen its connection with teens, and develop new products that align with their preferences.
Vishal Gawai
Verified JournalistVishal Gawai is the founder of TheIndiaBizz, a media and information platform in India that offers in-depth coverage of the country's startup ecosystem.