Zouk, a Mumbai-based direct-to-consumer (D2C) lifestyle brand, has successfully raised $10 million (around ₹84 crore) in its Series B funding round, led by Aavishkaar Capital. This significant investment aims to boost Zouk’s offline presence, growing from just 5 stores to an impressive 75 locations across India. The funding round also saw contributions from notable existing investors, including Stellaris Venture Partners, Titan Capital, Sharrp Ventures, and JJ Family Office.
With the newly acquired capital, Zouk plans to enhance brand awareness and improve its supply chain logistics. “This fundraise enables us to scale up our online and offline channels, building on the strong consumer loyalty and product-market fit we have already established,” stated Pradeep Krishnakumar, co-founder of Zouk.
This latest funding brings Zouk’s total capital raised to $14.5 million, following a previous $3 million round led by Stellaris Venture Partners in May of last year. The startup has seen remarkable traction in its offline stores, with many customers preferring to experience Zouk products firsthand before making a purchase. Co-founder Disha Singh noted that this capital infusion will allow them to expand their teams and develop Zouk into a prominent consumer brand representing India on the global stage.
Founded in 2015 by IIM Ahmedabad alumni, Zouk has efficiently scaled its operations, amassing a customer base of over 700,000 across India. Initially focused on handbags, the brand has recently ventured into the luggage segment, launching new products such as backpacks and trolley bags. Zouk also collaborates with over 1,000 artisans throughout India, embodying the essence of Indian craftsmanship.
Divya Gupta, Investment Director at Aavishkaar Capital, expressed excitement about the investment, stating, “We are thrilled to invest in Zouk, a brand that embodies the spirit of Indian craftsmanship while meeting the needs of modern Indian women. We are confident that with our partnership, Zouk will continue to innovate and grow, making a lasting impact in the lifestyle segment.”
In addition to Zouk, Aavishkaar Capital has invested in various lifestyle brands such as GoDesi, Soulfull, and Jaypore, showcasing its commitment to fostering innovative D2C companies.
