Spiritual and devotion platform Utsav has raised Rs 6.35 crore in a funding round led by Equanimity Investments along with participation from its existing investor India Quotient.
The Kolkata based company had previously raised Rs 2 crore in seed round from India Quotient in June 2023.
The proceeds will be used to expand operations both within India and internationally, hire talent, and enhance technology, Utsav said in a press release.
Co-founded in 2021 by Ankita De, Sourajit Basu, and Prajata Samanta, Utsav provides a virtual platform for users to book pujas, receive prasad via home delivery, and consult with priests. It aims to tap the mass religious audience in India and create an online ecosystem around it.
Utsav plans to offer various merchandise such as jyotirlinga from Triyambakeshwar, the Shani yantra from Shani Shinganapur temple or a rudraksha mala, and more. It aspires to revolutionize how people experience religious rituals, combining tradition with technology to make spiritual services more accessible.
Utsav says that its platform currently sees around three lakh organic monthly website visits. It has partnered with over 60 temples across northern, eastern, and western India, with plans to expand this network to 100 temples within a year. It also aims to establish a presence in the South Indian market. The startup also intends to introduce its ecommerce services in the coming months.
The other notable players in this space are Vama.app, AppsForBharat, Astrotalk, Astroyogi, DevDham, and others.
