Experian – The world’s leading global information services company – has launched Ascend Market Insights, a new Business Intelligence platform that runs advanced analytics on multiple data sets, which helps banks and financial institutions to make smarter lending decisions. In India, Experian operates one of the country’s leading credit bureaus and data analytics and decisioning companies. Ascend Market Insights integrates Experian India’s credit bureau data with fraud consortium aggregate data (Experian Hunter CUG) to gain insightful trends that enable business growth.
Experian – a leading global information services company
Ascend Market Insights is an Artificial Intelligence (AI) powered platform, offering automated and descriptive insights on credit and fraud data, as well as granular data at PIN code level to name a few. It also has the capability to take in alternative data including a financial institution’s data, whilst providing the flexibility to visualise subsegments and geo-analytic trends based on product-based market sizing, geographic expansion strategy, and the ability to conduct consumer (borrower) profile trend analyses over time.
“The COVID-19 pandemic has resulted in significant challenges for financial institutions in terms of portfolio management and greater risks stemming from the potential of soured loans. Banks and financial institutions need to identify customer subsegments to manage risk, which is even more difficult in today’s context. They need help with recalibrating their policy parameters and score cards. Ascend Market Insights provides financial institutions with access to credit and fraud data along with powerful and ready to use analytics. These insights help them to make smarter data-based decisions,” said Ashish Singhal, Managing Director, Experian Credit Information Company of India.