Pandemic played a vital role in underlining the importance of eCommerce sales. As retail outlets and malls were closed, people took to online shopping for essentials.
The E-commerce sector is booming – and global trends are showing no signs of slowing down. The global eCommerce market is expected to grow at 6.54 trillion dollars in sales by 2022.
Whether you are looking to start your eCommerce store or you’re looking to expand the retail operation to an online store, it is essential to use the right eCommerce tools to achieve your business goals.
Plus, the tools can help you create a solid marketing strategy for promotion and sales online. Let’s dive deep and see some must-use tools for your new E-commerce startup.
1. BigCommerce
BigCommerce is the most popular platform that offers multi-features – and endless opportunities to grow your E-com site.
Features of BigCommerce:-
- Gives you complete flexibility to innovate with a SaaS platform
- Drag and drop feature that saves time
- Analytics features that help to know about customer insights
- Storefront conversion features such as – digital wallets and coupons
- Simple integration with third-party tools and applications
- Excellent uptime and server response with Google Cloud
- It is easy to use and flexible
- Offers complete security in integration
It is an ideal tool for small businesses and enterprises. It offers an all-in-one eCommerce solution. However, the pricing is available on request.
2. Shopify
It is a must-have tool for all the new eCommerce startups. It comes with powerful features that help to create an amazing eCommerce store.
Features of Shopify:-
- Full customized website store and blog
- Integration with sales channel on a single click
- Unlimited product inventory, customer data, and bandwidth
- Automation of fulfillment process with third party shipping applications
- Integration with all the popular payment gateways
- The fully hosted package that takes care of updates and backup processes
- Easy drag and drop feature for website building
- A single dashboard that manages shipping and orders
- Built-in marketing tools for Facebook and other social media sites
- Excellent site performance and advanced features
It is ideal for a startup, retail business owners, and large enterprises. The basic plan starts at $29 per month.
3. WooCommerce
WooCommerce is available for free – and it is specifically built for adding E-com functionality to WordPress websites.
Features of WooCommerce:-
- Seamless WordPress integration with complete flexibility
- Extensive theme options with in-build payment integration
- Large library of tools and extensions with an SEO advantage
- Smooth integration with marketing tools and a built-in blog feature
- Local customization option with unlimited product listing
- Simple to set up and easy to use
- Offers printing shipping labels and integration with email marketing
It is open-sourced and ideal for the startup or new E-com websites. However, you will have to pay extra if you want to purchase some add-ons for site optimization.
4. Wix
Wix is the simplest tool or website builder you can use for building a new E-com store. It lets you create a website without coding experience or technical know-how.
Features of Wix:-
- With Wix editor, you can get stunning templates and advanced SEO tools
- Powerful app market integration with mobile optimization
- Advanced design features with unlimited fonts
- A beautiful storefront that displays your physical goods
- Store manager features track orders and manages your inventory
- Product pages let you know about in-stock inventory
- Integration with multiple payment platforms
- Boost sales by offering coupons and discounts according to the season
- Allows you to create unique mobile-friendly versions of your eCommerce store
- Offers worldwide shipping and tax features
Wix is a hassle-free website builder, which offers complete flexibility for new eCommerce stores. The basic plan starts at $14 per month.
5. Magento
Magento offers an all-in-one eCommerce solution to create a sustainable eCommerce platform.
Features of Magento:-
- It provides precise reporting and analytics to make the right decisions
- Product browsing features with the enhanced shopping experience
- Complete catalog management for extensive selling
- Easy to manage user accounts with many functionalities
- The order management process for simple viewing
- Includes payment and shipping features for smooth operations
- Integration with SEO tools to give your site visibility
- Comes with marketing and promotional tools for cross-platform selling
- Site management feature with mobile eCommerce version
- Complete security and scalability for easy checkout
Magento offers the best features for small businesses, mid-market, and B2B. The price starts at $22000 per month; it can be costly if you have budget constraints.
6. OpenCart
OpenCart is a free tool that makes it suitable for new E-commerce stores and setups. You can operate your E-com store without any charges.
Features of OpenCart:-
- Offers unlimited categories and multi-currency support
- Multilingual platform and sells digital products
- Can be extended with templates and supports 20 payment gateways
- Shipping calculations and discount coupon system
- Provides printable invoices and sales report
- Highly customizable options and plenty of integrations
- Offers different plugins and tools to build a customized version of an E-com website
Things to consider while choosing a tool for your site,
- Analyze the need for your website. There are many tools available for E-commerce websites, but it doesn’t mean that you will install and use all of them. Read the features of the tool – and then take the final call.
- Research all the tools available and look for the best reviews. Check the features and compare them with other tools to arrive at the best decision.
- Ensure that all the tools are customizable – and offer easy integration with payment platforms and other functions. Failing which – your website might not give you the results you’re looking for.
- Choose the best tools that benefit your business without adding strain on your startup business.
