Ecommerce Marketing Ideas: Boost Your Sales For 2022
Business

Ecommerce Marketing Ideas: Boost Your Sales For 2022

Editor Desk
By Editor Desk
Table of Contents Hide
  1. 1. Boost website traffic with an inbound marketing strategy.
  2. 2. Focus on creative content to drive more sales.
  3. 2. Increase customer engagement with a brand advocate strategy.
  4. 4. Reduce customer churn.
  5. 5. Explore your opportunities with conversational AI.
  6. 6. Offer gated content to drive more sales.
  7. 7. Remarketing.
  8. 8. Create a promotional video series.
  9. 9. Enable guest checkout function.
  10. 10. Send reminder emails to reduce shopping cart abandonment.
  11. 11. Make good use of personalization.
  12. 12. Create a collaborative collection.
  13. 13. Reward loyal customers.
  14. 14. Build trust using social proof.
  15. 15. Invest in branded packaging.

Contents
1. Boost website traffic with an inbound marketing strategy.2. Focus on creative content to drive more sales.2. Increase customer engagement with a brand advocate strategy.4. Reduce customer churn.5. Explore your opportunities with conversational AI.6. Offer gated content to drive more sales.7. Remarketing.8. Create a promotional video series.9. Enable guest checkout function.10. Send reminder emails to reduce shopping cart abandonment.11. Make good use of personalization.12. Create a collaborative collection.13. Reward loyal customers.14. Build trust using social proof.15. Invest in branded packaging.

When it comes to understanding how to grow an online business, there are many eCommerce marketing strategies that can play a part in building brand awareness, generating website traffic, and driving sales.

That’s why we’ve compiled together a list filled with some awesome digital marketing tactics and included a variety of top marketing tips from eCommerce specialists ready to boost your business growth for 2022. 

Let’s get started.

1. Boost website traffic with an inbound marketing strategy.

Chances are you’ll have heard of an inbound marketing strategy and know what’s what – the online retail industry relies heavily on it for attracting visitors and for SEO.

In case not, it’s the bit where site visitors finally become your coveted customers (hooray!).

If not, leading conference Inbound by HubSpot has certainly brought the word to light. If that doesn’t ring a bell, the phrases lead generation and lead conversion may be more familiar to you and your team.

Essentially, an inbound marketing strategy is where you create a marketing campaign to draw people to your site and they follow through with a purchase or another action.

One way in which your wider inbound strategy can be brought to life first is through the creation of content and content marketing.

Think of a blog.

Not only a simple way to build customer relationships and improve your equity but it can also be organized into topic clusters if you use a customer relationship management system such as HubSpot. An open-source alternative is Mautic.

At the same time, however, think beyond the blog.

Think of your content from a more holistic perspective; how it can conveniently be ordered into new pages or categories of content entirely.

2. Focus on creative content to drive more sales.

Highly targeted digital content that demonstrates a deep understanding of your audience can create judgments and feelings towards your business, which helps to create a mutually beneficial relationship between your company and customers.

Of course, brainstorming for content marketing ideas can seem like a Herculean task at times. You should try and aim to put yours