Healthy food brand Salad Days has secured Rs 30 crore ($3.6 million) in Series A funding round co-led by V3 Ventures and Client Associates Alternate Fund (CAAF). Notably, this marks the company’s first institutional funding round after operating profitably as a bootstrapped venture for more than 10 years.
The fresh capital will be deployed for omnichannel expansion and strengthening operational capabilities, the company said in a press release. Salad Days will focus on new store openings, enhanced technological infrastructure, talent acquisition, and elevated marketing initiatives.
Founded in 2014, Salad Days operates through a network of 25 cloud kitchens, with 12 outlets in Delhi-NCR, 9 in Bengaluru, and 4 in Mumbai. The brand offers an extensive menu that goes beyond salads to include grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts.
“As India’s healthy food market expands rapidly, projected to reach $30 billion by 2026, we’re uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points,” said Varun Madan, founder and CEO of Salad Days.
Salad Days currently sells through its website, centralised phone lines and major food aggregators including Swiggy, Zomato, and ONDC.
Bombay Salad Co. is one of the closest competitors of Salad Days.
Vishal Gawai
Verified JournalistVishal Gawai is the founder of TheIndiaBizz, a media and information platform in India that offers in-depth coverage of the country's startup ecosystem.
