Bangalore, 21st November 2024 – Order for Health (O4H), has raised INR 1 Crore in Seed Series Round led by Inflection Point Ventures. O4H plans to utilize its funds for strategic expansion aimed at scaling production, increasing market presence, streamlining operations, and opening new stores.
Order for Health, is a conscious food brand that redefines food consumption by offering fresh, nutritious, and sustainable meal options. With a focus on premium ingredients, O4H provides a variety of wholesome choices including salads, wraps, bowls, and beverages, all designed to support a balanced lifestyle. The brand has rapidly gained a loyal customer base of over 100,000 individuals, establishing itself as a trusted name in the growing healthy-food industry. Through its commitment to quality and sustainability, O4H continues to meet the evolving demands of health-conscious consumers.
Pravin, Naveen, Himanshu, and Aritra, the dynamic quartet of co-founders are distinguished professionals with a wealth of knowledge drawn from their academic backgrounds at NIT, IIM, ISB, and Symbiosis. With over 60 years of combined experience in consumer products and e-commerce, their leadership spans a wide spectrum of expertise, including market strategy, operations, and digital innovation. This extensive experience allows them to uniquely address the evolving needs of the industry, driving the company’s success and ensuring its strong foothold in an ever-growing market.
Vinay Bansal, Founder, Inflection Point Ventures says, “Fast food is tasty but unhealthy, while healthy food may not be tempting and sometimes difficult to cook. By bringing the Best of taste, health and convenience, O4H is serving its customers not only a nutritious meal but a choice to be healthier”.
Order for Health distinguishes itself with a scalable, asset-light model and a commitment to delivering fresh, nutritious meals. Its diverse menu includes salads, wraps, fit meals, healthy burgers, and Mediterranean and Pan-Asian options, all designed for a balanced, health-conscious lifestyle. Each meal is high in fiber and protein, low in fat, cholesterol, sugar, and sodium, and delivers optimal daily nutritional values. O4H uses only fresh ingredients, with no added preservatives, colors, or flavors, ensuring a wholesome dining experience. With a focus on quality and sustainability, O4H meets the growing demand for healthy, convenient food options.
The Founding Team believes, “At O4H our mission is to make healthy eating both accessible and enjoyable by offering fresh, nutritious meals that support overall well-being. Our menu features nutrient-rich options, all made from real, preservative-free ingredients. With a strong reputation among the lifetime customer the brand takes pride on its 4.5-star rating and over 30,000 positive reviews on Swiggy and Zomato, we have become one of Bangalore’s top health food destinations. Our Mediterranean and Pan-Asian-inspired offerings are designed to meet key nutritional needs, providing 40-60% of daily protein and 35-50% of fiber intake. We are committed to redefining food consumption by making healthy eating an easy, satisfying lifestyle choice.”
O4H has achieved significant operational scale, generating an annual revenue of ₹6 Crore (approximately 0.7 million USD) and processing over 13,500 orders monthly. Operating from four cloud kitchens, O4H efficiently serves over 30% of Bangalore’s market. This robust operational framework positions O4H as a key player in the city’s healthy food delivery sector.
India’s healthy food market is set to reach USD 30 billion by 2026, with the cloud kitchen sector projected to grow 30% CAGR to USD 2 billion. Online healthy meal sales are expected to expand at a 40% CAGR, highlighting a strong shift toward health-conscious dining. Amid this growth, the limited number of national health food brands offers Order for Health a unique opportunity to lead in this rapidly expanding market.
About Order for Health
Founded in 2020, Order for Health (O4H) is redefining healthy food in India with its focus on fresh, nutritious, and eco-friendly meal options. Known for using premium ingredients, O4H offers a range of wholesome choices, from salads and wraps to bowls and beverages, all crafted to support a balanced, health-focused lifestyle. With a rapidly growing customer base of over 100,000 loyal patrons, O4H has earned its place as a reliable name in the healthy food sector. Dedicated to quality and sustainability, O4H consistently meets the needs of India’s health-conscious consumers.
About Inflection Point Ventures and Physis Capital
Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in two startups so far, with a few deals in advanced stages of pipeline.
