Packaged food startup Alimento Agro Foods Pvt Ltd, which owns brands MOM Meal of the Moment and Gimi Gimi, has raised Rs 52 crore (around $5.8 million) in a Series A funding round led by IvyCap Ventures.
The proceeds will be used to expand its manufacturing capacity, strengthen its distribution network across India, and invest in new product development across both brands.Founded by Prateek Bhagchandka and Mugdha Bhagchandka, Alimento operates in two fast-growing food categories.
MOM Meal of the Moment focuses on instant meals and snacks positioned around taste and convenience, targeting urban consumers looking for quick meal options. The brand has built traction in the ready-to-eat and ready-to-cook segment.Its second brand, Gimi Gimi, is positioned as a Korean-style noodle brand for Indian consumers.
The company is betting on rising interest in global flavours, particularly Korean food, to scale the brand nationally.According to the founders, the funding comes at a stage where both brands are seeing steady demand, and the focus now is on scaling operations and improving reach beyond existing markets.
Manufacturing expansion and wider retail distribution are expected to be key priorities over the next phase.Alimento Agro Foods aims to build a portfolio of mass-market food brands in the convenience and instant food space, competing with both legacy FMCG players and newer direct-to-consumer brands.
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