Mumbai: 19th Jan 2020: Brinton, a leading pharmaceuticals company has launched an apt campaign called ‘No pHighting Please’ nudging the two biggies to not fight over PH levels alone.
The wittiness of the campaign lies in how the F in fighting has been replaced with PH, taking into consideration that the giants are fighting over the PH levels as well as the phonetic aspect of PH often used to sound F.
We are all tuned in to the mega battle between two titans fighting over the advertising campaign that one of them had slyly launched over the weekend.
The advertising campaign targeted the competitors’ soaps naming the exact soap brand and comparing the PH levels of both self and competitors’ soaps. This obviously didn’t go too well with the competition and has led to a legal battle between the two.