Hyderabad, February 7th, 2022: Hyderabad based start-up, Bask Associates announced its formal foray into the market through a first of its kind freshly brewed coffee on the go model in the country – The Brew Tribe; at the T-Hub, today.
Chief Guest Sri Jayesh Ranjan, Principal Secretary, I & C and IT; Govt. of Telangana; formally launched The Brew Tribe, also present were Mr T Muralidharan, Chairman, FICCI, Telangana state & TMI Group; Ms Sanjana Shah, Executive Director, BNI, Hyderabad; Mr MS Rao, CEO, T-Hub and Founders of Bask Associates, Mr Sampath Samudrala; Mr Sanjuwar Devalapally; Ms Beena Sanjuwar and Ms Seshaphani Samudrala. The pilot project by the company at Gachibowli was a run-away success garnering over a hundred cups per day.
The Brew Tribe offers a unique, affordable, freshly brewed coffee-on-the-go experience to coffee connoisseurs. The initiative is ecofriendly with coffee served from aesthetically designed Mahindra electric carts, in minimal plastic biodegradable Cups. The relatively low investment in infrastructure and operational costs associated with a mobile cart makes the pocket of the service friendly. Trained Baristas brew coffee on the spot on a semi-automatic coffee machine, imported from Europe. The carts are placed at strategic locations in the city and are on the move to be within the reach of the customers.
Speaking on the occasion Sri Jayesh Ranjan said, this is an idea which cannot go wrong, as people consume multiple cups of coffee, tea, be it in South or North, East or West. Consumers are not price-conscious about beverages, they are more conscious about quality. If you can standardise the product, ensure the right kind of raw material you will capture the market.
- Advertisement -
This is a concept which will have excellent receptivity among consumers and the idea of coffee on the go gives the flexibility, a smart idea, you are not tied down with fixed assets, in case there is not much demand in a neighbourhood, you have the flexibility to move to a conducive location. That way it’s a demand-driven enterprise that makes lots of business sense.
I am wondering why the other similar consumables are not following a similar model, instead of investing in a fixed asset, this kind of light asset model will work very well. The range of coffees you offer is a USP, as you have a very discerning market and people are not going to accept any coffee or tea, the variety is what garners more and more customers. Coffee as we all know is a global product, there are some very niche coffees from Brazil, Latin America and other parts of the world, if you can offer them as well, it will attract newer customers.
T Muralidharan addressing the gathering said, serving coffee is an exciting concept, especially for we Tamilians. The Brew Tribe concept is sound and confident of its sustainability and employability. Every dream begins with the first step and you have taken that first step. In entrepreneurship the connections you make is more important, much more than the enterprise itself you handle, the large network you build helps in times when you are in crisis and more importantly the goodwill earned in the community takes you far.
Sanjana Shah said, coffee is an attitude, it’s a language by itself, it’s a habit and if you