‘ONVI.MOVIE‘, India’s exclusively pay-per-view OTT platform for movies and other video entertainment content such as feature films, short films, web series and other independent films, will be launched on 5th March 2021.
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From Left to Right: Sabary, Content Acquisition Head, Jayanthi Devarajan, Director, Vignesh Chinnadurai, Creative Head, Ganesh, Business Head of ONVI.MEDIA
A venture of ONVI.MEDIA, a proprietary OTT technology company, ‘ONVI.MOVIE’ currently streams content in Tamil, Malayalam, and Hindi. It is signing up with producers in all other Indian and global languages. Customers can watch movies on ‘ONVI.MOVIE’ from any digital screen – mobile phones, computers, and smart TVs.
The portal is expected to attract about 5 lakh visitors per month during the first three months. The company is hopeful of crossing the mark of Rs. 100 crores in gross ticket revenue (GTR) during the first year. The ticket price starts from Rs. 20. The customers can pay the ticket price through Google Pay, PhonePe or any other UPI payment gateways or through debit, credit cards and net banking.
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Unlike, Advertising supported Video on Demand platforms such as YouTube, and Subscription Video on Demand based ones like other OTTs, ‘ONVI.MOVIE’ does not show ads or charge a monthly subscription fee from the customers. ‘ONVI.MOVIE‘ falls in the category of Transactional Video on Demand (TVOD), as it lets movie buffs pay only when they watch content. Further, this OTT platform is designed to provide a digital theatre experience for the audience.
Commenting about the launch of ‘ONVI.MOVIE’, Ms. Jayanthi Devarajan, its Director, said, “We expect ‘ONVI.MOVIE’ to become India’s most preferred release platform for movies and other forms of video entertainment such as feature films, short films, web series and other independent films. ‘ONVI.MOVIE‘ is an exclusive TVOD venture to be launched in India. We are hopeful of attracting about 5 lakh visitors per month during the first three months, and we expect the number of monthly visitors to double month on month in the next six months.”
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