New Delhi — Indian cricketer Rinku Singh has invested INR 1.9 crore in sports nutrition startup BeastLife, valuing the company at INR 120 crore.
The funds will be used to expand BeastLife’s product line, enhance R&D, and scale distribution, with a focus on delivering high-quality, science-backed supplements tailored for athletes and fitness enthusiasts across India.
The brand’s equity split includes Gaurav Taneja holding a 40% stake, Raj Gupta holding 15% and Varun Alagh, Co-Founder of Mamaearth, holding 30% and 15% ESOP. The company faces competition from other fitness brands like MuscleBlaze, Optimum Nutrition, GNC etc.
“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Rinku Singh.
Raj Gupta, Co-Founder & CEO of BeastLife, commented, “Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose.”
Gaurav Taneja, Co-Founder of BeastLife added, “Rinku embodies everything BeastLife stands for discipline, performance and authenticity. This partnership is a big step in making science-backed, athlete-approved supplements a household name in India.”
Co-founded in 2023 by fitness influencer Gaurav Taneja and entrepreneur Raj Gupta, BeastLife has swiftly established itself as a trusted name in India’s growing fitness market. Within just over a year, the brand claims to have recorded INR 50 crore in gross merchandise value (GMV) and turned EBITDA-positive. Currently, it is on track to achieve an annual recurring revenue (ARR) of INR 80 crore, while keeping performance marketing spends efficiently capped at 15%.
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