Sedna HoReCa, a business-to-business (B2B) platform for the hotel, restaurant, and catering (HoReCa) industry, has raised Rs 50 crore ($5.8 million) in a new funding round led by Anicut Capital.
The Hyderabad-based company had previously raised $1.44 million.
The proceeds will be utilized to build “India’s first integrated, technology-driven B2B solutions platform” for the HoReCa ecosystem and expand across 20 cities in the next 12 months, Sedna said in a press release.
Co-founded in July 2022 by Mahadevan Narayanamoni and Saurabh Pandey, Sedna unifies software, distribution, and food product solutions under one roof. Its offering is structured around three verticals: B2B SaaS, commerce and distribution, and ready-to-cook or ready-to-serve food products.
According to Sedna, its SaaS vertical includes SupplyNote, a widely used inventory management software, and BillNote, a point-of-sale (POS) software for restaurants and cafés. The commerce and distribution vertical includes Vyap, a supply distribution platform, and SupplyLink, a third- and fourth-party logistics (3PL/4PL) solution tailored for HoReCa businesses. These offerings aim to solve operational pain points such as high procurement costs, erratic supply chains, and inventory losses.
Sedna intends to foray into the food segment with ready-to-cook and ready-to-serve offerings aimed at HoReCa businesses, food courts, direct-to-consumer (D2C) brands, and commercial kitchens. It is setting up a new food production facility in Bengaluru and will scale HU’s existing facility.
Sedna aims to eliminate the hassles the HoReCa industry has been facing, such as escalating purchase costs, erratic fill rates, long lead times, and inventory loss due to pilferage.
